Idaho Businesses Can’t Afford to Ignore PR in the Era of Generative Search
This was originally published in the Idaho Business Review. It’s being republished here with the permission of the author, Caitlin Copple. Copple is the co-founder
Celebrating Bold Creative and Business Thinkers
Learn about our name change ›
NextNW is a next-generation organization and community unifying Pacific Northwest advertising, marketing and media professionals, students and talent.
We believe that:
- Inclusion and equity are imperative
- Being big fans of the Pacific Northwest and in service to its community is our responsibility
- It’s important to demonstrate why creativity and innovation are clear business advantages
- Ambition needs accountability—and vice versa
- We should always unite and champion the Pacific Northwest’s most precious resource: our talent
- No matter where you are on your journey, you’re welcome here
- It’s time to build new traditions and raise the Pacific Northwest’s visibility
The Focus Is On You
NextNW drives our region in three key areas:
Growth at All Levels
From senior to starting out, we help your people and business grow
Unifying the Community
We're building a home for the PNW marketing and creative industry
Member + Partner Visibility
Getting you noticed within the PNW, nationally and beyond is a priority
What’s New
A Conversation with Seth Godin on Strategy, Choice & Change
As NextNW prepares to welcome Seth Godin for a live fireside chat on March 3, we sat down with him to explore the ideas behind
Webinar Preview: The Systems You Need to Scale Your Agency — A Conversation with Jason Swenk
NextNW is excited to welcome Jason Swenk — renowned agency advisor, podcaster,and founder of Agency Mastery 360 — for a special webinar on Tuesday, February
NextNW 2025: A Year in Review
As we wrap up 2025, it’s an ideal opportunity to reflect back on my first year as Executive Director of NextNW (formerly ThinkNW and SEMpdx). It’s been an honor taking the baton from Doug Zanger in January, who expanded what originated as Portland Advertising Federation in 1906 into five Pacific Northwest States and 2 Canadian Provinces over the previous five years.
The Agency of the Future is AI-infused
When I joined the marketing agency world in 1994, I was enamored by the energy, big brands, and happy hours. Back then, being part of
The NextNW Open Image Gallery!
It was a day to remember at Rose City Golf Club! Scroll down to out the highlights from our 2025 NextNW Open and be sure
Idaho Businesses Can’t Afford to Ignore PR in the Era of Generative Search
This was originally published in the Idaho Business Review. It’s being republished here with the permission of the author, Caitlin Copple. Copple is the co-founder
A Conversation with Seth Godin on Strategy, Choice & Change
As NextNW prepares to welcome Seth Godin for a live fireside chat on March 3, we sat down with him to explore the ideas behind
Webinar Preview: The Systems You Need to Scale Your Agency — A Conversation with Jason Swenk
NextNW is excited to welcome Jason Swenk — renowned agency advisor, podcaster,and founder of Agency Mastery 360 — for a special webinar on Tuesday, February
Idaho Businesses Can’t Afford to Ignore PR in the Era of Generative Search
This was originally published in the Idaho Business Review. It’s being republished here with the permission of the author, Caitlin Copple. Copple is the co-founder
A Conversation with Seth Godin on Strategy, Choice & Change
As NextNW prepares to welcome Seth Godin for a live fireside chat on March 3, we sat down with him to explore the ideas behind
Webinar Preview: The Systems You Need to Scale Your Agency — A Conversation with Jason Swenk
NextNW is excited to welcome Jason Swenk — renowned agency advisor, podcaster,and founder of Agency Mastery 360 — for a special webinar on Tuesday, February
Upcoming Events & Experiences
3 events found.
List of events in Photo View
Join the Community
We’re building a powerful industry community for the Pacific Northwest
We’re all about blazing new trails here. And NextNW’s mission—advancing the business impact of bold creative thinkers—is built with a dynamic, diverse community.
Connect.
Network with your peers at fun, diverse events.
Collaborate.
Engage with the PNW ad community online: events, jobs, news, networking, messages, and more!
Grow.
Grow your knowledge base and keep up with industry trends at educational events.
Join us to open up a world of possibilities. Connect with other members. Build a network of Pacific Northwest talent and leadership. Grow your career and business.