Cascadia Creative Awards

Television/Video Single :60 or less | Small Budget

A single :30 or :60 ad for television with a budget of less than $500,000 USD or CAD

Television Single :60 or less | Big Budget

A single :30 or :60 ad for television with a budget of more than $500,000 USD or CAD

Television Campaign | Small Budget

Excellence in a TV and/or video campaign (three or more) with a budget of under USD or CAD 100,000.

Television Campaign | Medium Budget

Excellence in a TV and/or video campaign (three or more) with a budget between 100,000 – 499,000 USD or CAD.

Televsion Campaign | Big Budget

Excellence in a TV and/or video campaign (three or more) with a budget of over $500,000 USD or CAD

B2B Single :60 or less

A single :30 or :60 ad for television for a B2B audience

B2B Campaign

Excellence in a TV and/or video campaign (three or more) designed for a B2B audience.

Long Form Film

Excellence in using the film medium to effectively and creatively convey a message. Entries should be between 1-5 minutes.

Audio | Single  (over-the-air or online)

Excellence in radio advertising, a single spot—15, 30 or 60 seconds runtime. Entries should demonstrate strong writing, production and other elements.

Audio | Campaign (over-the-air or online)

Excellence in radio advertising, a campaign of three or more spots—15, 30 or 60 seconds runtime for each. Entries should demonstrate strong writing, production and other elements.

Use of music in TV/video

Excellence in using music in TV and/or video campaigns or spots. Tracks can be original or licensed music. This craft honor demonstrates astute music choice.

Best creative use of audio

Excellence in the creative use of audio: this honor demonstrates how audio impacted creativity in unique, non-traditional, and unexpected ways, including gaming, OOH, experiential, etc.

Creative Use of Media | Big Budget

Excellence in building effective, impactful and creative media programs with a budget of over USD or CAD $3,000,000.

Creative Use of Media | Medium Budget

Excellence in building effective, impactful and creative media programs with a budgets between $1-3MM USD or CAD.

Creative Use of Media | Small Budget

Excellence in building effective, impactful and creative media programs with a budget of under USD or CAD 1,000,000.

Best use of OOH

Excellence in using out-of-home media, demonstrating best practices in creativity, platforms and tools.

Most engaging use of OTT and CTV

Excellence in building effective, impactful and creative OTT and/or CTV media programs.

Influencer campaign

Excellence in a single or continuous influencer campaign. Entries should demonstrate impact, creativity, and the most effective use of platforms.

Social video | Single

Excellence in a single social video originated on social platforms (i.e., Instagram, TikTok). Entries should demonstrate impact, creativity, and the most effective use of platforms.

Social campaign

Excellence in a multi-platform social campaign. Entries should demonstrate impact, creativity, and the most effective use of platforms.

Best use of TikTok

Excellence in the use of TikTok. Entries can include multiple elements and should demonstrate impact, creativity, and the most effective use of platforms.

Best of use of Instagram

Excellence in the use of Instagram. Entries can include multiple elements and should demonstrate impact, creativity, and the most effective use of platforms

Best use of data

Excellence in using data. Entries should demonstrate how data led the creative idea and execution of the work.

Product packaging

Excellence in product package design. Entries may be new products or revisions of existing products.

Brand Design

Excellence in brand design. Entries should demonstrate overall creativity for a brand and can include any platforms or work for launches or brand refreshes.

Posters

Excellence in poster design, specifically in print. Entries should include the brand/event advertised and where they were placed.

Magazine / Print

Excellence in magazine or print advertising design. Entries can include single pages, smaller sizes or spreads.

Logo Design

Excellence in a single logo design for consumer-facing brands and/or organizations. Entries should include the underlying philosophy and process of the design.

Corporate identity (logos)

Excellence in corporate identity, specifically logos, and marks. Entries should include the underlying philosophy and process of the design.

Corporate branding (includes collateral)

Excellence in overall corporate branding. Entries can include collateral and other elements that demonstrate sound brand storytelling.

Purpose-led / social impact creativity

Excellence in purpose-led creativity for brands. Entries should include the work’s intended social impact and are eligible in any medium.

PSA (Single)

Excellence in public service advertising. A single ad in any medium that demonstrates creativity for nonprofits, organizations or issues.

PSA (Campaign)

Excellence in public service advertising. A campaign in any medium that demonstrates creativity for nonprofits, organizations or issues.

Audio editing in TV/video

Excellence in audio editing for TV and/or video campaigns or spots. This craft honor demonstrates effective techniques.

Film editing in TV/video

Excellence in film editing for TV and/or video campaigns or spots. This craft honor demonstrates effective techniques.

Illustration and/or animation

Excellence in illustration and/or animation. This honor is platform agnostic, and entries should demonstrate exceptional artistry within the context of the subject matter.

Typography

Excellence in the use of typography. Entries can include any medium and should demonstrate effective type use in their design.

Use of branded content / entertainment

Excellence in using branded content and/or entertainment to market a brand, product or organization. Entries should demonstrate sound principles and creativity.

Long Form Video/Film | Single

Excellence in using the film medium to effectively and creatively convey a message. Entries should be longer than three minutes, do not have to be associated with a brand and may be considered entertainment.

Creativity in gaming

Excellence in gaming creativity. Entries should demonstrate high levels of creativity for console or casual games and/or brands.

Best use of a brand in gaming

Excellence in using brands effectively in gaming. Entries should demonstrate the effective integration of brands in console and/or casual games.

Digital Experience

Excellence in digital experiences that engage audiences in a brand.

Retail Experience Design

Excellence in retail experience that builds a brand story and customer engagement.

Experiential campaign/consumer activation

Excellence in experiential and/or consumer activation, demonstrating best practices in creativity, platforms and tools.

Live or virtual event

Excellence in live or virtual events for brands or in a B2B environment. Entries should demonstrate impact and creativity.

$0 Campaigns (scrappy)

Excellence in making something out of nothing. This honor seeks creative excellence in work/campaigns with no budget. Passion projects and side hustles are welcome.

Best collaboration

Excellence in collaboration. Entries should demonstrate how brand/agency/media came together to create effective and creative campaigns.

Best use of Humor

Excellence in humor. Entries can be in any medium and should demonstrate the effective use of humor. This description isn’t funny. So could you not enter anything like it?

Best Integrated Campaign

A great idea goes everywhere, and this category celebrates how ideas land across platforms. Campaigns in this category should cross over into at least three mediums (e.g., TV/video, social, OOH) and demonstrate impact for the client/brand.

Next NW NEXT Creative Excellence Award

Excellence in student-led work. Entries can include school projects, pitches and/or spec work. Strong creativity and strategy are big plusses.