How To Utilize Persuasive Messaging With AI To Optimize Branding Strategy
This interview features Brian Massey, a self-made “conversion scientist” and founder of Conversion Sciences LLC. He is joined by Kent Lewis, Executive Director of NextNW.
Celebrating Bold Creative and Business Thinkers
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NextNW is a next-generation organization and community unifying Pacific Northwest advertising, marketing and media professionals, students and talent.
We believe that:
- Inclusion and equity are imperative
- Being big fans of the Pacific Northwest and in service to its community is our responsibility
- It’s important to demonstrate why creativity and innovation are clear business advantages
- Ambition needs accountability—and vice versa
- We should always unite and champion the Pacific Northwest’s most precious resource: our talent
- No matter where you are on your journey, you’re welcome here
- It’s time to build new traditions and raise the Pacific Northwest’s visibility
The Focus Is On You
NextNW drives our region in three key areas:
Growth at All Levels
From senior to starting out, we help your people and business grow
Unifying the Community
We're building a home for the PNW marketing and creative industry
Member + Partner Visibility
Getting you noticed within the PNW, nationally and beyond is a priority
What’s New
Peter Levitan – What It Takes to Build an Unignorable Agency Through Story And Passion
In this conversation with Peter Levitan, veteran agency advisor and author of The Levitan Pitch, we explore what it takes to create an unignorable agency story in today’s crowded marketing landscape. From avoiding forgettable messaging to leveraging bold positioning and client-focused storytelling, Peter shares hard-earned insights to help agencies stand out and win more business.
What Makes Agencies Predictably Profitable: A Data-Backed Formula
Over the past three decades, I’ve collaborated with agencies of all shapes and sizes, from boutique design firms to mid-sized regional digital agencies to full-service
Gallery: Extremely Happy Hour: Portland
June 27, 2025 Thank you to everyone who showed up out our unofficial summer kick-off party – Extremely Happy Hour: Portland Edition. Sponsored by our
How Pathlabs Helps Agencies Accelerate Growth
NextNW is proudly supported by organizations like Pathlabs, a full-servive digital media partner for agencies. Pathlabs recently hosted a roundtable in Portland to listen to
High-Impact CRO Strategies: Maximizing Your Digital Marketing Investment
After more than two decades in digital marketing—from founding Anvil Media to my current role as Executive Director of NextNW and Chief Evangelist at Forix—I’ve
How To Utilize Persuasive Messaging With AI To Optimize Branding Strategy
This interview features Brian Massey, a self-made “conversion scientist” and founder of Conversion Sciences LLC. He is joined by Kent Lewis, Executive Director of NextNW.
Peter Levitan – What It Takes to Build an Unignorable Agency Through Story And Passion
In this conversation with Peter Levitan, veteran agency advisor and author of The Levitan Pitch, we explore what it takes to create an unignorable agency story in today’s crowded marketing landscape. From avoiding forgettable messaging to leveraging bold positioning and client-focused storytelling, Peter shares hard-earned insights to help agencies stand out and win more business.
What Makes Agencies Predictably Profitable: A Data-Backed Formula
Over the past three decades, I’ve collaborated with agencies of all shapes and sizes, from boutique design firms to mid-sized regional digital agencies to full-service
How To Utilize Persuasive Messaging With AI To Optimize Branding Strategy
This interview features Brian Massey, a self-made “conversion scientist” and founder of Conversion Sciences LLC. He is joined by Kent Lewis, Executive Director of NextNW.
Peter Levitan – What It Takes to Build an Unignorable Agency Through Story And Passion
In this conversation with Peter Levitan, veteran agency advisor and author of The Levitan Pitch, we explore what it takes to create an unignorable agency story in today’s crowded marketing landscape. From avoiding forgettable messaging to leveraging bold positioning and client-focused storytelling, Peter shares hard-earned insights to help agencies stand out and win more business.
What Makes Agencies Predictably Profitable: A Data-Backed Formula
Over the past three decades, I’ve collaborated with agencies of all shapes and sizes, from boutique design firms to mid-sized regional digital agencies to full-service
Upcoming Events & Experiences
3 events found.
Virtual Event
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NextNW Webinar: The Science of Persuasive Messaging Using AI and A/B Testing
Get Tickets
Free – $10.00
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We’re all about blazing new trails here. And NextNW’s mission—advancing the business impact of bold creative thinkers—is built with a dynamic, diverse community.
Connect.
Network with your peers at fun, diverse events.
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Engage with the PNW ad community online: events, jobs, news, networking, messages, and more!
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