NextNW 2025: A Year in Review
As we wrap up 2025, it’s an ideal opportunity to reflect back on my first year as Executive Director of NextNW (formerly ThinkNW and SEMpdx). It’s…
Author: Kent Lewis
The Agency of the Future is AI-infused
When I joined the marketing agency world in 1994, I was enamored by the energy, big brands, and happy hours. Back then, being part of…
What Makes Agencies Predictably Profitable: A Data-Backed Formula
Over the past three decades, I’ve collaborated with agencies of all shapes and sizes, from boutique design firms to mid-sized regional digital agencies to full-service…
High-Impact CRO Strategies: Maximizing Your Digital Marketing Investment
After more than two decades in digital marketing—from founding Anvil Media to my current role as Executive Director of NextNW and Chief Evangelist at Forix—I’ve…
Beyond SEO: The Complete Guide to Generative Engine Optimization (GEO) and AI Search Visibility in 2025
Twenty years ago, I wrote an article about the fundamentals of SEO: Three Cs of Search Engine Optimization. Since then, I have been told SEO…
Avoiding Video Brainrot: An Interview with Garrett Bennion at Marmalade
The following interview was conducted between NextNW Executive Director, Kent Lewis, and Garrett Bennion, Founder & Director at Marmalade Creative. Marmalade is a valued in-kind…
Olivier Egli Tells The Truth About Magnetic Brands
The following interview was conducted recently between NextNW Executive Director, Kent Lewis, and Olivier Egli, Work Guide and Educator at Be Like an Apple Tree.…
SEMpdx + NextNW = Greater Opportunities Ahead
Since its founding in 2006, SEMpdx’s mission was to put Portland on the map in Search and Search on the map in Portland. We achieved…
Navigating the Reddit Rabbit Hole: SEO Opportunities and Pitfalls for Brands
In February of 2024, Google struck a $60 million partnership with Reddit to train AI models. Since then, Reddit posts are now ranking in Google’s…
Content Marketing Strategy: Creating an Effective Plan for Your Blog
Despite peak buzz twenty years ago (per the image above), blogs have continued to demonstrate value to brands, particularly in creating impact in the realm…