Author: Kent Lewis

Now that the midterms are behind us, it’s time to roll up our sleeves and get back to work. With the holiday season upon us…

On January 11th, I was honored to participate in a panel of esteemed digital marketing colleagues, hosted by SEMpdx. The title and theme of our…

What a year 2021 has been. As humans and marketers, we navigated challenges created by COVID, privacy issues and political polarization fueled by social media.…

The pandemic has dramatically altered how marketers work, likely permanently. It’s too early to tell exactly how daily schedules will be impacted moving forward, so…

When Larry & Sergey launched Google in 1998, they had no idea their fledgling company would become a global sensation and even become a verb…

With Apple’s latest iOS update blocking cookies by default, consumers are more empowered than ever to control access to their personal information. As if that…

While we all work with, interact with, and/or raise Millennials, we still struggle to understand the 25–40-year-old wired generation. As marketers, we tend to treat…

Introduction Since 1996, I’ve helped clients generate awareness, clicks and conversions via search engines. Over the past decade or more, Amazon has transitioned from a…

I first discovered the power of incorporating keywords into websites to boost rankings in 1996. By adding a desirable keyword into the META keyword tag…

Most brands have a meaningful presence on social media, yet challenges remain. New and evolving social media platforms continually challenge marketers to stay relevant. Beyond…