Author: Kent Lewis

Introduction Since 1996, I’ve helped clients generate awareness, clicks and conversions via search engines. Over the past decade or more, Amazon has transitioned from a…

I first discovered the power of incorporating keywords into websites to boost rankings in 1996. By adding a desirable keyword into the META keyword tag…

Most brands have a meaningful presence on social media, yet challenges remain. New and evolving social media platforms continually challenge marketers to stay relevant. Beyond…

For many, 2020 was one big dumpster fire after another: COVID-19, racial injustice, unemployment, business closures and misinformation campaigns. Despite the challenges, many brands, social…

At Anvil we continue to be optimistic about the future, especially 2021. Each year since 2004, we’ve developed digital marketing predictions based on trends we…

Where does the time go? It seems like just a year ago we were making predictions about 2019 digital marketing trends, yet here we are.…

As a seasoned presenter on digital marketing-related topics, I’ve had the opportunity to partner with Digital Summits conference series, speaking in…

This past week, I had the honor to attend and speak at Senior Care Sales & Marketing Summit (SMASH) in Las Vegas. While there were…

This article is meant to be a one-stop-shop for marketers looking to evaluate, build or refine an influencer marketing program for brands of all sizes…

Not long after Google unveiled AdWords in 2002, companies have had the option to buy branded terms. Unfortunately, many organizations have elected not…