Author: Kent Lewis

This recap covers the morning sessions at Digital Summit Seattle.

Learn more about micro-influencers and Google Analytics reports from Day 1 at Digital Summit Seattle.

The reputation economy is alive and well in 2019. Brands big and small, from retailers and service providers to manufacturers are impacted by online r…

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual…

Editors Note: Although I contributed to this article, Michael Green was the primary author of this piece. When news reports noted that some engineers at…

Selecting a search engine marketing (SEM), pay-per-click (PPC) or search engine optimization (SEO) vendor can be daunting. That assumes you’ve already made the decision to…

Most startups are looking to make the biggest possible impact within the confines of a restricted marketing budget. Digital marketing is highly measur…

Due to recent changes in consumer behavior, social media will continue to impact search engine rankings and SEO strategy. By integrating social media …

While some search engine marketers may have a fundamental understanding of public relations (PR) tools and tactics like press release optimization, many lack the sophistication…

A few weeks ago, I was connected to Anna Song, an investigative reporter and anchorperson at KATU. She was looking for an expert in the…