Author: Kent Lewis

The second and final day of Digital Summit Portland built nicely upon insights from the first day. Before we dive in, be sure to check out my day 1 re…

For the third year in a row, I’ve had the opportunity to attend the Digital Summit in Portland. This is my second appearance as a guest presenter, b…

Over the years, I’ve written extensively on the topic of social media marketing. I’ve covered the spectrum of topics from social media research an…

This recap covers the morning sessions at Digital Summit Seattle.

Learn more about micro-influencers and Google Analytics reports from Day 1 at Digital Summit Seattle.

The reputation economy is alive and well in 2019. Brands big and small, from retailers and service providers to manufacturers are impacted by online r…

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual…

Editors Note: Although I contributed to this article, Michael Green was the primary author of this piece. When news reports noted that some engineers at…

Selecting a search engine marketing (SEM), pay-per-click (PPC) or search engine optimization (SEO) vendor can be daunting. That assumes you’ve already made the decision to…

Most startups are looking to make the biggest possible impact within the confines of a restricted marketing budget. Digital marketing is highly measur…