Influencer Marketing Strategy Best Practices, Tips and Trends
This article is meant to be a one-stop-shop for marketers looking to evaluate, build or refine an influencer marketing program for brands of all sizes…
Author: Kent Lewis
Reasons why to buy branded paid keyword search terms in Google AdWords
Not long after Google unveiled AdWords in 2002, companies have had the option to buy branded terms. Unfortunately, many organizations have elected not…
Digital Summit Portland: Day 2 Recap: Google Semantic Search, Fyre Festival & Brand Trolls
The second and final day of Digital Summit Portland built nicely upon insights from the first day. Before we dive in, be sure to check out my day 1 re…
Digital Summit Portland: Day 1 Recap: Voice, Rebel Brands and UX Design
For the third year in a row, I’ve had the opportunity to attend the Digital Summit in Portland. This is my second appearance as a guest presenter, b…
10 Effective Social Media Strategies to Extend Brand Awareness and Increase Engagement
Over the years, I’ve written extensively on the topic of social media marketing. I’ve covered the spectrum of topics from social media research an…
Digital Summit Seattle Conference Highlights: Day 2
This recap covers the morning sessions at Digital Summit Seattle.
Digital Summit Seattle Conference Highlights: Day 1
Learn more about micro-influencers and Google Analytics reports from Day 1 at Digital Summit Seattle.
How to Respond to Online Reviews: Best Practices
The reputation economy is alive and well in 2019. Brands big and small, from retailers and service providers to manufacturers are impacted by online r…
2019 Digital Marketing Predictions (+ 2018 Year-in-Review)
As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to revisit Anvil’s annual…
Online reputation management: going beyond search results
Editors Note: Although I contributed to this article, Michael Green was the primary author of this piece. When news reports noted that some engineers at…