The Agency of the Future is AI-infused
When I joined the marketing agency world in 1994, I was enamored by the energy, big brands, and happy hours. Back then, being part of…
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The NextNW Open Image Gallery!
It was a day to remember at Rose City Golf Club! Scroll down to out the highlights from our 2025 NextNW Open and be sure…
Viant: Advancing the Future of Advertising for Agencies and Brands
As the media and advertising ecosystem undergoes rapid transformation, Viant continues to lead the way in helping brands, agencies, and media partners succeed in a…
How To Utilize Persuasive Messaging With AI To Optimize Branding Strategy
This interview features Brian Massey, a self-made “conversion scientist” and founder of Conversion Sciences LLC. He is joined by Kent Lewis, Executive Director of NextNW.…
Peter Levitan – What It Takes to Build an Unignorable Agency Through Story And Passion
In this conversation with Peter Levitan, veteran agency advisor and author of The Levitan Pitch, we explore what it takes to create an unignorable age…
What Makes Agencies Predictably Profitable: A Data-Backed Formula
Over the past three decades, I’ve collaborated with agencies of all shapes and sizes, from boutique design firms to mid-sized regional digital agencies to full-service…
Gallery: Extremely Happy Hour: Portland
June 27, 2025 Thank you to everyone who showed up out our unofficial summer kick-off party – Extremely Happy Hour: Portland Edition. Sponsored by our…
How Pathlabs Helps Agencies Accelerate Growth
NextNW is proudly supported by organizations like Pathlabs, a full-servive digital media partner for agencies. Pathlabs recently hosted a roundtable in Portland to listen to…
High-Impact CRO Strategies: Maximizing Your Digital Marketing Investment
After more than two decades in digital marketing—from founding Anvil Media to my current role as Executive Director of NextNW and Chief Evangelist at Forix—I’ve…
Beyond SEO: The Complete Guide to Generative Engine Optimization (GEO) and AI Search Visibility in 2025
Twenty years ago, I wrote an article about the fundamentals of SEO: Three Cs of Search Engine Optimization. Since then, I have been told SEO…