How MDZN Studio Amplifies NextNW’s Voice on Social Media

In today’s digital-first world, a strong social media presence is essential for thought leadership, dropengagement, and brand storytelling. As the official social media partner for NextNW, MDZN Studio is committed to amplifying their voice, ensuring their insights reach and resonate with their audience. Through strategic content planning, engagement tactics, and compelling brand storytelling, we have worked to elevate NextNW’s online presence, helping them connect with their community and expand their impact.

Strategic Content Planning for Maximum Impact

Every great social media strategy starts with a deep understanding of the brand. At MDZN Studio, our onboarding process ensures that we fully grasp our clients’ goals, target audience, competition, and key messaging.

We create weekly and monthly content planners that align with NextNW’s brand and objectives, covering key topics such as industry insights, upcoming events, and thought leadership discussions. Before any content goes live, we collaborate with the NextNW team to review each piece, ensuring everything aligns seamlessly with their vision for the organization.

Boosting Engagement Across Platforms

Creating great content is just one part of the equation; ensuring it reaches the right audience is equally important. MDZN Studio actively manages all of NextNW’s social media interactions, responding to comments and direct messages daily to foster meaningful conversations.

Beyond direct engagement, we employ platform-specific tactics to maximize visibility. Whether it’s hashtag research to optimize discoverability, LinkedIn connection invitations to grow their professional network, or geographically targeted engagement strategies, we ensure NextNW’s content is not only seen but also interacted with by the right people.

Brand Storytelling That Builds Community

Consistency is key in brand storytelling. To maintain a unified voice, we leverage NextNW’s brand guide to ensure every piece of content reflects their visual identity and core messaging. If a client doesn’t have a defined brand guide, we help create one, ensuring consistency across all digital platforms. This approach has helped NextNW establish a recognizable and trusted brand presence across LinkedIn, Instagram, and beyond.

Results That Speak Volumes

Our partnership with NextNW has yielded impressive results. Between June and December 2024, NextNW gained 291 new LinkedIn followers. On Instagram, their content reached an average of 4,000 users per month, while on LinkedIn, their posts were seen by nearly 8,700

users per month. These numbers reflect a significant increase in visibility, engagement, and community growth.

Collaboration for Continuous Improvement

At MDZN Studio, we believe in continuous improvement and collaboration. We hold monthly meetings with the NextNW team to review analytics, discuss what’s working, and refine our strategies. These sessions also help us plan for upcoming events, holidays, and industry trends, ensuring NextNW remains at the forefront of relevant conversations.

Creative Solutions to Keep Content Fresh

One of the biggest challenges in social media management is keeping content fresh and engaging, even when there are no major events to highlight. To address this, we developed ongoing content series that consistently perform well. For example, NextNW’s ‘Ad of the Month’ feature highlights outstanding creative campaigns, sparking industry discussions and engagement.

Looking Ahead: The Future of NextNW & MDZN Studio’s Partnership

NextNW represents an exciting evolution from ThinkNW, and we are thrilled to be part of this journey. While ThinkNW built a strong foundation in connecting the creative community of the Pacific Northwest, NextNW is poised to take this mission even further. As we continue our partnership, we look forward to expanding their social reach, refining strategies, and creating content that inspires and informs their audience.