Social Media Measurement and Digital Lead Gen Strategy Insights from SMASH Las Vegas
This past week, I had the honor to attend and speak at Senior Care Sales & Marketing Summit (SMASH) in Las Vegas. While there were…
The Biggest Secret to Retaining SEO Clients Long Term
What makes an SEO client – and really, any digital marketing client – want to stick with you or your agency over the long term?…
Influencer Marketing Strategy Best Practices, Tips and Trends
This article is meant to be a one-stop-shop for marketers looking to evaluate, build or refine an influencer marketing program for brands of all sizes…
Reasons why to buy branded paid keyword search terms in Google AdWords
Not long after Google unveiled AdWords in 2002, companies have had the option to buy branded terms. Unfortunately, many organizations have elected not…
Digital Summit Portland: Day 2 Recap: Google Semantic Search, Fyre Festival & Brand Trolls
The second and final day of Digital Summit Portland built nicely upon insights from the first day. Before we dive in, be sure to check out my day 1 re…
Digital Summit Portland: Day 1 Recap: Voice, Rebel Brands and UX Design
For the third year in a row, I’ve had the opportunity to attend the Digital Summit in Portland. This is my second appearance as a guest presenter, b…
Wrong Document Context – Chrome Disallowing a Redirect?
The way that we post about our monthly events here at SEMpdx, is that we create blog posts, we categorize them so they’ll appear in…
Email and Its Role in Customer Experience
Pssssst. Email is here to stay. Sorry if Slack is your jam. Too bad if texting is all there is for you. Chances are email…
10 Effective Social Media Strategies to Extend Brand Awareness and Increase Engagement
Over the years, I’ve written extensively on the topic of social media marketing. I’ve covered the spectrum of topics from social media research an…