Setting your business up to succeed in the age of AI

Setting your business up to succeed in the age of AI

Consumers interact with brands across multiple channels and devices, leaving our data siloed on various platforms and making it unclear what’s truly driving conversions. We end up over-investing in what doesn’t work and missing out on valuable opportunities.

How much more effective could you be as a marketer if you had real-time insights to clearly see what’s working and what isn’t? What tools can make this possible? And what will it take to succeed in the age of AI?

In this session, we’ll explore:

The blueprint to increase ROAS by 38% without spending more on ads

Why data-driven marketers don’t trust GA4 

How advertising platforms mislead us into spending on ads that don’t work

The right way to track user behavior after the “death of third-party cookies”

How to get attribution right in a world where pixels no longer work

The two keys to building a data-driven culture in your organization

What a customer data platform (CDP) is and why it’s essential in 2025

How to help ad platform algorithms learn faster and perform better

About the Speaker

Zeke Camusio is the CEO of Data Speaks, an AI-powered analytics and attribution platform that helps marketing teams and agencies access high-quality insights to drive top performance. A data scientist and machine learning engineer from Stanford, Zeke has been building analytics solutions for over two decades.