How to create an unignorable agency story that drives new business interest
August 12 @ 12:00 pm – 1:00 pm
In a market saturated with over 100,000 advertising businesses, becoming “Unignorable” isn’t optional—it’s survival. This webinar reveals how to stand out by strategically adapting proven business development tactics from industry leaders. Rather than struggling to create entirely new approaches, learn how successful agencies ethically “steal” and modify winning strategies. Discover how we leveraged Scott Galloway’s insights to expand our healthcare portfolio, applied Austin Kleon’s “Steal Like An Artist” philosophy to agency growth, and studied breakthrough cases like john st.’s acquisition-worthy video channel and BooneOakley’s viral website.
KEY TAKEAWAYS:
1) Being discoverable and impressive—”Unignorable”—is essential in today’s oversaturated agency landscape
2) Strategic adaptation of proven tactics yields better results than pursuing completely original approaches
3) Specific case studies from Scott Galloway, Gary Vee, and others provide immediately applicable frameworks for differentiating your agency in crowded market segments.
About Peter Levitan:
During 16 years at Saatchi & Saatchi Advertising Worldwide Peter Levitan ran business development across Europe and the USA, was EVP Management Director in London and New York, and was GM of the Minneapolis office. He was senior partner at Portland and Bend’s Citrus Advertising from 2002 to 2012. Clients included Nike, Montana Lottery, Harrah’s and the U.N. Before moving to Oregon from NYC, he was CEO and a founder of two major Internet startups during the dot-com boom. Advance Publication’s New Jersey Online was one of the first online newspaper websites. Peter’s intelligent bot company ActiveBuddy, known for its SmarterChild bot was sold to Microsoft in 2006. Peter currently runs a global advertising agency consultancy and is author of two books on how to run a kick-ass agency. He lives in San Miguel de Allende Mexico.