
How to Get a Marketing Job in Today’s Uncertain Economy: Why Analytics Gives You an Edge

Join NextNW partner organization Mac’s List, the premier job board in the Pacific Northwest, for an insightful evening on Wednesday, May 15, 2025, from 5:30 to 8 p.m. at the University of Portland. Sponsored by the School of Business, this event is designed for professionals, job seekers, and students eager to advance their careers in marketing, communications, advertising, and public relations.
A panel of three marketing experts will explore how marketing analytics skills are becoming essential for standing out in today’s competitive and uncertain job market.
Panelists will also discuss how AI, digital media and influencers shape today’s industry and explore key job search challenges, including how to find the right job fit, navigate a frozen job market, and break the ice with networking strategies.
Whether you’re looking to move up, pivot careers, or break into the field, you’ll gain valuable insights into how data-driven decision-making is shaping marketing roles and careers.
Attendees will also have networking opportunities before and after the discussion, allowing them to connect with industry professionals, employers, and fellow job seekers.
Don’t miss this chance to gain practical advice and expand your professional network.
Who Should Attend:
University of Portland, graduates, faculty and staff
Professionals working in marketing, communication, advertising and public relations who want to move up in their careers
People interested in pivoting into a career in marketing, communication, advertising or public relations
Job seekers in marketing, communication, advertising, and public relations
People new to Portland’s marketing and communication scene
University of Portland students studying marketing and communication
Panelists:
- Dr. Ashley Hass, marketing professor, University of Portland
- Kevin Kinghorn, executive vice president & chief marketing officer, Portland Trail Blazers
- Holly Feather, chief executive office & founder, HHF Strategy
Introduction:
- Michael L. DeVaughn, dean of the School of Business, University of Portland
Moderator:
- Mac Prichard, founder & CEO, Mac’s List
Location: University of Portland, Bauccio Commons, 5000 N. Willamette Boulevard. Portland, OR 97203
Parking: Free
Tickets:
- Students, $15, March 31 – May 15
- Early bird $15, ends April 30
- Advance, $20, ends May 14
- Day of Event, $25, May 15