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Seattle Edition: The Future of AdTech & MarTech – Innovation, Integration, and Impact
October 15 @ 2:00 pm – 4:00 pm
The world of advertising and marketing tech isn’t just evolving—it’s accelerating. From AI-driven targeting to next-gen measurement, the tools shaping how brands connect with audiences are rewriting the rules of the game.
NextNW invites you to an exclusive mid-October panel featuring senior leaders from Viant, Amazon Ads, StackAdapt, and Mogl (formerly Ventura Growth). This isn’t just another industry chat—it’s your chance to hear directly from the decision-makers building the platforms that will define the next era of marketing.
Why Attend?
- Future-Proof Your Agency – Get a front-row seat to the strategies agencies need now to stay ahead of shifting consumer behaviors and an AI-first ad world.
- Spot the Next Wave – Learn how data, automation, and integrated tech stacks are reshaping creative delivery, media buying, and client expectations.
- Go Beyond Theory – See real-world examples and product demos that move buzzwords into practical tools you can use today.
- Cross-Discipline Insights – Whether you’re running media, building creative, or leading client strategy, you’ll see how tech is impacting the full funnel—and why collaboration across disciplines is the new competitive edge.
What’s In It For Creative Agencies?
Creative isn’t siloed anymore—your ideas live and die in how they’re targeted, delivered, and measured. This session will show how technology is opening new opportunities for storytelling, personalization, and proving ROI. You’ll walk away knowing how to position your work inside this new ecosystem and partner smarter with media and strategy teams.
The Format
Panel + live Q&A → followed by quick-hit demos from each company. You’ll get a first-hand look at what’s coming, not just what’s trending.
The Panelists
Carly Foy – StackAdapt
With over eleven years in marketing and programmatic advertising—seven at StackAdapt—Carly has strong expertise in media strategy, campaign execution, and client education. She leads a team of Account Executives, driving high-level strategy and performance across the Pacific Northwest. A recognized thought leader, Carly has been a keynote speaker at Digiday and has shared insights at the Morning Brew Summit and eMarketer webinars, discussing emerging trends in programmatic and the evolving marketing landscape. She’s also contributed educational content on key industry topics, helping clients stay informed and ahead in the ever-changing digital advertising ecosystem.
Natalie Canavati – MOGL – Senior Vice President, Growth
With over 20 years in digital marketing and programmatic advertising, Natalie is a proven growth leader known for driving revenue and building high-performing teams. As SVP of Growth at MOGL, she helps brands and agencies take full control of their programmatic advertising through first-party data activation and scalable, results-driven strategies. Previously at Goodway Group, she led business strategy and development across North America, managing over $1B in revenue. An award-winning industry voice, Natalie has been featured by IAB, ANA, AdExchanger, and Digiday, and is recognized for her leadership in mentorship and innovation.
Field Garthwaite – CEO – IRIS.TV
Field Garthwaite is the Co-Founder and CEO of IRIS.TV, the leading data platform for video, enabling video-level data connectivity across the digital advertising ecosystem. Since founding the company in 2013, he has helped transform how publishers, broadcasters, and marketers structure and activate video data for contextual targeting, measurement, and optimization—driving hundreds of millions in new revenue for clients globally. Under his leadership, IRIS.TV has become a trusted partner to major media and adtech companies including Verizon Media, Brightcove, and IBM Watson, advancing the convergence of TV and digital video. A long-time advocate for innovation in data transparency and privacy-safe advertising, Field brings a unique perspective on how AI and video data are shaping the future of connected TV and programmatic advertising
Brad Dobbs – Sr. Manager – Amazon
Brad Dobbs leads strategy and growth for Amazon Ads’ Local & Emerging Markets, where he is the Sr. Manager, Local Agency Sales focused on bridging local agencies with Amazon’s DSP. He brings deep domain expertise in digital media, client solutions, and regional expansion. Prior to Amazon, Brad gained experience in Local sales, as well as time working in sales and management on both Amazon Growth and Large Customer sales teams. He’s passionate about empowering businesses of all sizes to leverage Amazon’s ad tools and platforms to drive meaningful impact and measurable ROI. Off the clock, Brad shares his insights via LinkedIn thought leadership, enjoys travel for work and for fun, and buying the latest Apple gadgets.