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The Truth About Magnetic Brands
March 20 @ 3:00 pm – 5:30 pm
Event Description:
Join us for an engaging keynote with creative director turned business strategist and coach, Olivier Egli. This in-person presentation will include light appetizers and drinks and is hosted at Kiln Portland.
Many people overlook a crucial element behind some of the most magnetic brands like Rolex, Red Bull, Aston Martin, Spanx, Virgin, and Canva. They aren’t popular because of clever marketing, but because their marketing is deeply inspired by a deep conviction that guides every decision they make. Each of us holds this inside—an innate truth akin to a personal melody. Successful brands aren’t the ones that simply sell the most but the ones that spread their unique “music” relentlessly as an unchangeable and magnetizing mission. Their music strikes a chord in their customers and becomes too irresistible to pass up, and so they buy from them and even become loyal advocates. This workshop will explore through first-hand experience and lived personal examples how such businesses find, nurture, and convey their music, how they use it to inspire their communication, how it impacts their entire ecosystem and what happens when they fail.Join branding expert Olivier Egli for a transformative session on building a magnetic brand.
Key takeaways:
What is the fundamental inner music of a powerful brand?
Where is this inner music to be found and how is it turned into a magnetic mission?
What does it take to keep playing your unique music in ever-changing and volatile markets
What is the consequence of ‘being guided by your music’ for an organization?
About Olivier Egli:
Olivier Egli, originally from Zurich, Switzerland, now calls Portland home. With over 20 years of experience in branding, advertising and storytelling as creative director, director, executive producer and business developer, he’s created with global brands like the LVMH group (TAG Heuer), Mercedes AMG, BMW, Richemont Luxury Goods (IWC, Baume & Mercier, Roger Dubuis, Vacheron Constantin), The Swatch Group (Omega, Certina, Tissot), The Swiss Tourism Board, Davidoff Cigars, KPMG, UBS Investment Banking and Fiat Chrysler Automobiles (Jeep). During his time as creative director and specialist responsible for innovation-centric storytelling he collaborated with Formula 1/Formula E, ETH (Public Research University of Zurich) and the ESA Space Agency and helped develop the brand’s involvement in early-stage incubator programs. His agency work involves Saatchi & Saatchi, Leo Burnett, Publicis, TBWA, Serviceplan as well as most Swiss advertising, PR and communication agencies. He began his career as a showrunner and producer for the Swiss National TV network before moving to Canada to study filmmaking with a focus on screenwriting and directing and visual concept development. He taught at the renowned Swiss business colleges HWZ and ZHAW the application of advanced storytelling in branding, advertising and internal communication.
Thank you to our presenting sponsors for making this event possible:
And our supporting sponsors:
