WEBINAR: SEO in the age of AI Search

Search isn’t just changing—it’s being rewritten in real time.

Google’s AI Overviews are pushing traditional search results further down the page. Meanwhile, tools like ChatGPT are becoming a first stop for answers, recommendations, and decision-making. The result? Fewer clicks, murkier attribution, and a whole new definition of what it means to be “discoverable.”

In this lunch-and-learn session, we’ll break down:

• The evolution of SEO—and where it’s breaking in an AI-first world
• How AI-generated answers source and cite content (and why that matters more than rankings alone)
• What brands and marketers must do now to ensure their content still shows up, gets referenced, and drives real business outcomes

This is not a doom-and-gloom SEO talk. It’s a practical, forward-looking conversation about how to adapt your content strategy so your site continues to earn visibility, trust, and conversions—even as AI becomes the front door to search.

You’ll walk away with clear, actionable ways to:

• Create content that AI tools actually want to reference
• Keep your site relevant as search behavior shifts
• Future-proof your organic strategy without chasing every new trend

If organic traffic, content performance, or brand visibility matters to your business, this hour will be well spent.

Who Should Attend?

This session is especially valuable for:

• Marketing leaders and managers responsible for organic growth
• Content, SEO, and digital strategists
• Agency professionals advising clients on search and visibility
• Founders and operators who rely on inbound leads
• Anyone wondering, “If Google clicks are down… now what?”

Our Guest: Don Elliott

Don Elliott is a veteran digital marketer and entrepreneur with more than 20 years of experience helping businesses grow through smarter websites, clearer messaging, and performance-driven strategy. As the founder of Gravitate, Don has led countless website and lead-generation initiatives for service-based businesses and local brands—always with an eye toward what actually moves the needle.

Known for his ability to cut through complexity, Don specializes in turning evolving marketing challenges into practical, scalable systems—from conversion-focused web experiences to repeatable acquisition strategies. With a builder’s mindset and a long-term view, he brings a grounded, no-hype perspective to how AI is reshaping search—and what marketers should do about it next.

Thank you to Gravitate for sponsoring and hosting this webinar!

Head to Eventbrite to get your tickets which will include the zoom link as well.

Tickets:

$0 for NextNW Members

$15 for General Admission (including ticket fees)