Women’s Sports Are Big (and Never Looking Back)

There’s no doubting it: women’s sports are hotter than ever. Professional leagues are getting more funding. Athletes are seeing bigger (but not big enough) paydays. And brands are (finally) paying attention to the consistent staying power of women’s sports. 

Yet, this turning point demands care and attention. In this panel, we discuss the rise and higher profile of female athletes and women’s sports leagues—and how marketing plays a pivotal role in its continued growth. From broadcast rights to sponsorships and everywhere in-between, we’ll unlock a playbook on how brands can create even great impact and keep fans coming back for more.

Adweek‘s Jason Notte moderates the conversation with an inspiring panel of accomplished sports marketing professionals who have worked in the field for decades.

Panelists:

• Missy Capone, Founder/Owner, Capone Cousins LLC
• Karina LeBlanc, General Manager and President of Operations, Thorns FC
• Josh Lyons, Market President, Oregon and SW Washington, KeyBank

Join us for delicious food and drinks from The Sports Bra and an evening sure to inspire great ideas for marketers and their teams.

This session is a collaboration between Club CMO and ThinkNW and is generously presented by Amazon XCM.

Please note that there is limited capacity for this event.