NextNW

How to create an unignorable agency story that drives new business interest
2025-08-12 12:00 - 13:00 (America/Los_Angeles)
In a market saturated with over 100,000 advertising businesses, becoming “Unignorable” isn’t optional—it’s survival. This webinar reveals how to stand out by strategically adapting proven business development tactics from industry leaders. Rather than struggling to create entirely new approaches, learn how successful agencies ethically “steal” and modify winning strategies. Discover how we leveraged Scott Galloway’s insights to expand our healthcare portfolio, applied Austin Kleon’s “Steal Like An Artist” philosophy to agency growth, and studied breakthrough cases like john st.’s acquisition-worthy video channel and BooneOakley’s viral website.

KEY TAKEAWAYS:

1) Being discoverable and impressive—”Unignorable”—is essential in today’s oversaturated agency landscape

2) Strategic adaptation of proven tactics yields better results than pursuing completely original approaches

3) Specific case studies from Scott Galloway, Gary Vee, and others provide immediately applicable frameworks for differentiating your agency in crowded market segments.

About Peter Levitan:

During 16 years at Saatchi & Saatchi Advertising Worldwide Peter Levitan ran business development across Europe and the USA, was EVP Management Director in London and New York, and was GM of the Minneapolis office. He was senior partner at Portland and Bend’s Citrus Advertising from 2002 to 2012. Clients included Nike, Montana Lottery, Harrah’s and the U.N. Before moving to Oregon from NYC, he was CEO and a founder of two major Internet startups during the dot-com boom. Advance Publication’s New Jersey Online was one of the first online newspaper websites. Peter’s intelligent bot company ActiveBuddy, known for its SmarterChild bot was sold to Microsoft in 2006. Peter currently runs a global advertising agency consultancy and is author of two books on how to run a kick-ass agency. He lives in San Miguel de Allende Mexico.

NextNW Rooftop Party
2025-08-20 16:00 - 18:00
Before the summer sun checks out, let’s take it to the roof.

Join us for a golden hour hangout with the kind of crowd that actually gets what you do. The campaign jugglers, the idea builders, the freelancers, founders, in-house minds and agency lifers — all coming together for one of the best views in town.

No panels. No slide decks. Just good people, chilled drinks, and conversations that remind you why you love working in this weird, wonderful industry.

Location: Kiln Rooftop, Portland – 1120 SE Madison St. Cost: Free for NextNW members, $10 for non-membersSponsored by: Amazon

What to expect:– Breezy, no-pressure networking– Light snacks, cold drinks, and rooftop energy– Familiar faces, new connections, and maybe a few future collaborators– A sunny send-off to summer, creative-community style

Whether you’re recharging or recruiting, deep in work or between gigs…. you’re welcome here.

Spots are limited. Grab yours early and bring a friend or favorite coworker to introduce to your network. Bonus points if they’re both!

NextNW Webinar: The Science of Persuasive Messaging Using AI and A/B Testing
2025-09-09 12:00 - 13:00 | https://us06web.zoom.us/j/89252272831
If your web copy isn’t just right, you’ll struggle to get visitors to convert. Unfortunately, it’s very difficult to write in different voices for the audiences coming to your site. Until now. AI can rewrite your copy in any style or voice. However, you must communicate what you want accurately.

Brian Massey will show you how to create accurate, testable, persuasive copy that speaks to four types of prospects coming to your site. He will then show you how to test these messages on your home page, your landing pages, or your e-commerce product pages.

* An effective model for segmenting your audience.* How to target your ideal customer profiles with copy.* How to design an A/B test of your messaging.* How to layout a landing page for multiple audiences.

ABOUT OUR HOST:

Brian Massey is the founder of Conversion Sciences LLC and author of the book Your Customer CreationEquation. His rare combination of interests and experience developed over 30 years as a computerprogrammer, entrepreneur, corporate marketer, international speaker, and writer. Founded in 2007,Conversion Sciences helps businesses transform their sites through a steady diet of visitor profiling,purposeful content, analytics, and AB testing. Brian has worked with hundreds of companies to improvetheir online business. He is a sought-after speaker, presenting at IBM, Inbound, LeadsCon, ContentMarketing World, Affiliate Summit, and others. He has written for online publications including ClickZ,Search Engine Land and Marketing Land. Brian is the editor of the Conversion Sciences Blog and host ofthe Intended Consequences podcast.

Seattle Panel Discussion: Innovation and Culture Driving Growth
2025-09-17 14:00 - 17:00 | Wing Luke Museum, 719 S. King St., Seattle, WA, 98104, United States
Seattle and the Pacific Northwest: A Region That Serves as a Global Cultural Hub for Innovation, Creativity and Growth

Join us for a lively afternoon panel discussion, networking and a tour of the Wing Luke Museum which focuses on the culture, art and history of Asian Pacific Americans.

Panel Discussion: 35 minutes + 15 minute Q&A

Today, Seattle and the Pacific Northwest continues to be a cultural hub that drives innovation, creativity and bold decision-making that inspires business growth. As a global gateway to the Pacific, our food, fashion, sports, and home-grown businesses (both local and global), are ways in which we express our region’s rich culture and diversity. Hear from our marketing leaders based in the Pacific Northwest including TDW+CO, Vida Agency, Uwajimaya, Alaska Airlines, and Provisione LLC on how the region has uniquely shaped their companies, and why engaging with diverse communities and perspectives has become a business imperative.

PANELISTS:

Stephanie Choi, Vice President of Retail Experience, Uwajimaya Inc.

Mafe Cobaleda-Yglesias, Business Development, The Vida Agency

Tim Wang, Founder & Principal, TDW+Co; Partner of NW Asian Weekly

Madeleine Manzano, Director of Brand Activation, Alaska Airlines

Denise Aguilar, Founder and Global Strategic Advisor of Provisione LLC

The 2025 NextNW Open
2025-09-26 10:00 - 16:00 | Rose City Golf Course, 2200 NE 71st Ave., Portland, Oregon, 97213
10:00 AM Registration Opens

11:00 AM Shotgun Start

1:30-4:00 PM – Happy Hour Afterparty (on site)

A 9-Hole Scramble Built for the Creative Community

It’s not just a golf tournament.

It’s one of the most anticipated gatherings for Pacific Northwest creatives all year.

The NextNW Open is back, and we’re taking over Rose City Golf Course for a 9-hole scramble that brings together agency teams, freelancers, brand marketers, strategists, designers, and media minds. Whether you’re here for the leaderboard or just the swag bag, you’ll find your people on the course. Bring your coworkers, your clients, or that friend who just wants a day off.

Foursome registration includes:– Entry into the 9-hole scramble– Swag bags with sponsor giveaways– Contests for Longest Drive and Closest to the Pin– Entry to the on-site afterparty featuring food, drinks, casual games, and a live DJ– Awards for best scores, worst scores, and creative standouts (yes, we judge team names)

The Afterparty

Right after the scramble, we’ll roll into a laid-back party on the course patio.Expect:

Raffle Prizes – including two sets of four Portland Timbers tickets and other exciting giveaways.

Live DJ – bringing music and energy to keep the atmosphere lively.

Catered Food & Drinks – included with your ticket for a complete experience.

Tournament Awards Ceremony – presentation of prizes for the day’s play.

Lawn Games – casual activities to encourage fun and interaction.

Networking – mix with fellow creatives, marketers, and community leaders in a relaxed setting.

Don’t have a foursome? No problem. Grab a solo ticket – we’ll match solo players into full teams. It’s a great way to meet new people and still get in on the action.

Space is limited and this event sells out every year. Register your team early, lock in early bird pricing by August 31, and start brainstorming that team name—bonus points for puns.

Rose City Golf Course · Portland, OR$400/foursome for NextNW members · $500/foursome for non-membersEarly bird pricing ends August 31Tickets are nonrefundable but transferable

Thank you to our Title Sponsor: Portland Business Journal

And as always, thanks to NextNW Corporate Sponsor: Amazon

THE BACK NINE BASH: NextNW Golf Open Afterparty
2025-09-26 13:30 - 16:00 | Rose City Golf Course, 2200 NE 71st Ave, Portland, Oregon, 97213, United States
The Back Nine Bash is the official afterparty of the Next Northwest Golf Tournament, created for those who want to be part of the fun and networking without picking up a golf club. This elevated gathering offers a chance to connect, celebrate, and enjoy an afternoon of food, music, and entertainment following the tournament.

Guests can look forward to:

Raffle Prizes – including two sets of four Portland Timbers tickets and other exciting giveaways.

Live DJ – bringing music and energy to keep the atmosphere lively.

Catered Food & Drinks – included with your ticket for a complete experience.

Tournament Awards Ceremony – presentation of prizes for the day’s play.

Lawn Games – casual activities to encourage fun and interaction.

Networking – mix with fellow creatives, marketers, and community leaders in a relaxed setting.

The Back Nine Bash is more than just an afterparty—it’s an opportunity to be part of one of NextNW’s signature events, whether or not you choose to golf. Many attendees come specifically for this portion of the day to enjoy the community, the entertainment, and the festive atmosphere.

Important Note: All registered golf tournament players automatically receive admission to The Back Nine Bash as part of their registration. This ticket option is intended only for those who are not golfing but would like to attend the afterparty.

Calm the Chaos: How Agency Leaders Can Reclaim Their Time, Energy, and Sanity
2025-10-01 15:00 - 17:00 | Black Bulb Studio, 2330 NW 31st Ave #200, Portland, OR 97210, Portland, Oregon, 97210, United States
Stop Firefighting and Build a Business That Runs Smoothly

An evening with agency expert Karl Sakas — live at Portland’s Black Bulb Studio.

Do you ever feel like you spend your days putting out fires — instead of doing the work you love or shaping the bigger picture?

This event will help you flip that script. Drawing from his book Calm the Chaos, agency advisor Karl Sakas shares practical ways to make your business (and your life) far less exhausting — and a lot more rewarding.

What You’ll Learn

Break the bottleneck: Stop being the default doer holding your team back.

Lead with energy: Why taking care of yourself makes you a stronger, not weaker, leader.

Coach your team better: Train and empower people so you’re not stuck fixing their work.

Karl’s advice comes from working with 600+ agencies across every inhabited continent. You’ll get frameworks, stories, and quick wins you can start using right away.

Who Should Attend

This session is ideal for:

Agency owners and freelancers who run their own business

Team leaders & managers looking to grow without burning out

In-house marketers and future leaders ready to scale their impact

Why You’ll Love It

Food, drinks, and networking included with your ticket

Strategies you can apply this week to reduce stress and build momentum

A chance to connect with others in Portland’s agency and creative community

Venue

📍 Black Bulb Studio2330 NW 31st Ave #200, Portland, OR 97210

We’re gathering in Black Bulb Studio — a beautifully designed creative space where art, storytelling, and strategy collide. It’s the perfect backdrop for an evening of big ideas, fresh energy, and new connections.

Seattle Edition: The Future of AdTech & MarTech – Innovation, Integration, and Impact
2025-10-15 14:00 - 16:00 | Copacino Fujikado Agency, 1425 4th Ave, Ste 700, Seattle, Washington, 98101, United States
The world of advertising and marketing tech isn’t just evolving—it’s accelerating. From AI-driven targeting to next-gen measurement, the tools shaping how brands connect with audiences are rewriting the rules of the game.

NextNW invites you to an exclusive mid-October panel featuring senior leaders from Viant, Amazon Ads, StackAdapt, and Mogl (formerly Ventura Growth). This isn’t just another industry chat—it’s your chance to hear directly from the decision-makers building the platforms that will define the next era of marketing.

Why Attend?

Future-Proof Your Agency – Get a front-row seat to the strategies agencies need now to stay ahead of shifting consumer behaviors and an AI-first ad world.

Spot the Next Wave – Learn how data, automation, and integrated tech stacks are reshaping creative delivery, media buying, and client expectations.

Go Beyond Theory – See real-world examples and product demos that move buzzwords into practical tools you can use today.

Cross-Discipline Insights – Whether you’re running media, building creative, or leading client strategy, you’ll see how tech is impacting the full funnel—and why collaboration across disciplines is the new competitive edge.

What’s In It For Creative Agencies?

Creative isn’t siloed anymore—your ideas live and die in how they’re targeted, delivered, and measured. This session will show how technology is opening new opportunities for storytelling, personalization, and proving ROI. You’ll walk away knowing how to position your work inside this new ecosystem and partner smarter with media and strategy teams.

The Format

Panel + live Q&A → followed by quick-hit demos from each company. You’ll get a first-hand look at what’s coming, not just what’s trending.

The Panelists

Carly Foy – StackAdapt

With over eleven years in marketing and programmatic advertising—seven at StackAdapt—Carly has strong expertise in media strategy, campaign execution, and client education. She leads a team of Account Executives, driving high-level strategy and performance across the Pacific Northwest. A recognized thought leader, Carly has been a keynote speaker at Digiday and has shared insights at the Morning Brew Summit and eMarketer webinars, discussing emerging trends in programmatic and the evolving marketing landscape. She’s also contributed educational content on key industry topics, helping clients stay informed and ahead in the ever-changing digital advertising ecosystem.

Natalie Canavati – MOGL – Senior Vice President, Growth

With over 20 years in digital marketing and programmatic advertising, Natalie is a proven growth leader known for driving revenue and building high-performing teams. As SVP of Growth at MOGL, she helps brands and agencies take full control of their programmatic advertising through first-party data activation and scalable, results-driven strategies. Previously at Goodway Group, she led business strategy and development across North America, managing over $1B in revenue. An award-winning industry voice, Natalie has been featured by IAB, ANA, AdExchanger, and Digiday, and is recognized for her leadership in mentorship and innovation.

Field Garthwaite – CEO – IRIS.TV

Field Garthwaite is the Co-Founder and CEO of IRIS.TV, the leading data platform for video, enabling video-level data connectivity across the digital advertising ecosystem. Since founding the company in 2013, he has helped transform how publishers, broadcasters, and marketers structure and activate video data for contextual targeting, measurement, and optimization—driving hundreds of millions in new revenue for clients globally. Under his leadership, IRIS.TV has become a trusted partner to major media and adtech companies including Verizon Media, Brightcove, and IBM Watson, advancing the convergence of TV and digital video. A long-time advocate for innovation in data transparency and privacy-safe advertising, Field brings a unique perspective on how AI and video data are shaping the future of connected TV and programmatic advertising

Brad Dobbs – Sr. Manager – Amazon

Brad Dobbs leads strategy and growth for Amazon Ads’ Local & Emerging Markets, where he is the Sr. Manager, Local Agency Sales focused on bridging local agencies with Amazon’s DSP. He brings deep domain expertise in digital media, client solutions, and regional expansion. Prior to Amazon, Brad gained experience in Local sales, as well as time working in sales and management on both Amazon Growth and Large Customer sales teams. He’s passionate about empowering businesses of all sizes to leverage Amazon’s ad tools and platforms to drive meaningful impact and measurable ROI. Off the clock, Brad shares his insights via LinkedIn thought leadership, enjoys travel for work and for fun, and buying the latest Apple gadgets.

The Location

Portland Edition: The Future of AdTech & MarTech – Innovation, Integration, and Impact
2025-10-16 14:00 - 16:00 | Rain The Growth Agency, 249 NW Park Ave, Portland, Oregon, 97209, United States
The world of advertising and marketing tech isn’t just evolving—it’s accelerating. From AI-driven targeting to next-gen measurement, the tools shaping how brands connect with audiences are rewriting the rules of the game.

NextNW invites you to an exclusive mid-October panel featuring senior leaders from Viant, Amazon Ads, StackAdapt, and Mogl (formerly Ventura Growth). This isn’t just another industry chat—it’s your chance to hear directly from the decision-makers building the platforms that will define the next era of marketing.

Why Attend?

Future-Proof Your Agency – Get a front-row seat to the strategies agencies need now to stay ahead of shifting consumer behaviors and an AI-first ad world.

Spot the Next Wave – Learn how data, automation, and integrated tech stacks are reshaping creative delivery, media buying, and client expectations.

Go Beyond Theory – See real-world examples and product demos that move buzzwords into practical tools you can use today.

Cross-Discipline Insights – Whether you’re running media, building creative, or leading client strategy, you’ll see how tech is impacting the full funnel—and why collaboration across disciplines is the new competitive edge.

What’s In It For Creative Agencies?

Creative isn’t siloed anymore—your ideas live and die in how they’re targeted, delivered, and measured. This session will show how technology is opening new opportunities for storytelling, personalization, and proving ROI. You’ll walk away knowing how to position your work inside this new ecosystem and partner smarter with media and strategy teams.

The Format

Panel + live Q&A → followed by quick-hit demos from each company. You’ll get a first-hand look at what’s coming, not just what’s trending.

The Panelists

Carly Foy – StackAdapt

With over eleven years in marketing and programmatic advertising—seven at StackAdapt—Carly has strong expertise in media strategy, campaign execution, and client education. She leads a team of Account Executives, driving high-level strategy and performance across the Pacific Northwest. A recognized thought leader, Carly has been a keynote speaker at Digiday and has shared insights at the Morning Brew Summit and eMarketer webinars, discussing emerging trends in programmatic and the evolving marketing landscape. She’s also contributed educational content on key industry topics, helping clients stay informed and ahead in the ever-changing digital advertising ecosystem.

Natalie Canavati – MOGL – Senior Vice President, Growth

With over 20 years in digital marketing and programmatic advertising, Natalie is a proven growth leader known for driving revenue and building high-performing teams. As SVP of Growth at MOGL, she helps brands and agencies take full control of their programmatic advertising through first-party data activation and scalable, results-driven strategies. Previously at Goodway Group, she led business strategy and development across North America, managing over $1B in revenue. An award-winning industry voice, Natalie has been featured by IAB, ANA, AdExchanger, and Digiday, and is recognized for her leadership in mentorship and innovation.

Field Garthwaite – CEO – IRIS.TV

Field Garthwaite is the Co-Founder and CEO of IRIS.TV, the leading data platform for video, enabling video-level data connectivity across the digital advertising ecosystem. Since founding the company in 2013, he has helped transform how publishers, broadcasters, and marketers structure and activate video data for contextual targeting, measurement, and optimization—driving hundreds of millions in new revenue for clients globally. Under his leadership, IRIS.TV has become a trusted partner to major media and adtech companies including Verizon Media, Brightcove, and IBM Watson, advancing the convergence of TV and digital video. A long-time advocate for innovation in data transparency and privacy-safe advertising, Field brings a unique perspective on how AI and video data are shaping the future of connected TV and programmatic advertising

Brad Dobbs – Sr. Manager – Amazon

Brad Dobbs leads strategy and growth for Amazon Ads’ Local & Emerging Markets, where he is the Sr. Manager, Local Agency Sales focused on bridging local agencies with Amazon’s DSP. He brings deep domain expertise in digital media, client solutions, and regional expansion. Prior to Amazon, Brad gained experience in Local sales, as well as time working in sales and management on both Amazon Growth and Large Customer sales teams. He’s passionate about empowering businesses of all sizes to leverage Amazon’s ad tools and platforms to drive meaningful impact and measurable ROI. Off the clock, Brad shares his insights via LinkedIn thought leadership, enjoys travel for work and for fun, and buying the latest Apple gadgets.

Location

Seattle: Extremely Happy, Happy Hour
2025-11-18 16:00 - 18:00 | Republic, 429 Westlake Avenue North, Seattle, Washington, 98109, United States
Join us for NextNW’s Extremely Happy, Happy Hour at Republic in Seattle’s South Lake Union! We’re bringing together the Pacific Northwest’s marketing community for an evening of connection, conversation, and cocktails.

Whether you’re in demand gen, brand, content, or growth, this is your chance to connect with fellow Seattle marketers in a relaxed setting. Share strategies, swap stories, and build relationships that go beyond LinkedIn.

Swing by for drinks, good company, and conversations that might just lead to a conversion or two. We promise networking that’s actually worth your time (and your attribution model).See you there! 🍻

Thank you to our corporate sponsor Amazon for making this event possible!

Purpose Meets Performance: How Horizon Organic and Viant Harness Storytelling and Data to Drive Results
2025-12-03 12:00 - 13:00 | https://nextnw.org/event/purpose-meets-performance-viant/
Event Description:

Join NextNW and Viant, a leading people-based advertising technology company, for an exclusive deep dive into how Horizon Organic and creative agency Duncan Channon turned mission-led storytelling into measurable marketing performance.

This behind-the-scenes session reveals how the team built and activated a purpose-driven campaign—from creative strategy to media execution—using Viant’s demand-side platform (DSP). You’ll see firsthand how a clear brand purpose, innovative media strategy, and data-driven insights can work together to move both hearts and markets.

Moderated by Kent Lewis, Executive Director of NextNW, the session features experts from Viant and Duncan Channon who will unpack what happens when purpose and performance converge—and why this approach is reshaping modern CPG marketing.

What You’ll Learn:

How mission-led storytelling scales: See how Horizon Organic translated its brand purpose into a campaign that resonates across digital channels.

The creative + data connection: Learn how Duncan Channon’s creative vision was enhanced by Viant’s audience-first targeting and transparent measurement.

Inside the DSP advantage: Explore how Viant’s self-service tools helped Horizon’s team reduce costs while improving campaign agility.

Next-gen media innovation: Get a sneak peek at what’s next—from CRM integrations to SmartCommerce partnerships—as Viant and its partners evolve their programmatic ecosystem.

Publisher success stories: Discover how Viant’s collaboration with publishers like Dotdash Meredith delivers meaningful outcomes for both brands and audiences.

Why Attend:

If you’re a marketer, media strategist, or brand leader looking to bridge the gap between purpose and performance, this webinar offers practical inspiration and proven frameworks for doing just that. Learn how data-driven storytelling can amplify your mission, maximize efficiency, and connect with conscious consumers in a measurable way.

Hosted by: ViantModerated by: Kent Lewis, Executive Director, NextNWPresented by: NextNW — the Northwest’s community for independent agency leaders and marketing innovators.

Group Director of Digital + Analytics at Duncan Channon – Rob Griffin

Rob Griffin is an accomplished digital analytics and marketing leader with more than a decade of experience translating data into actionable insights, optimizing campaign performance, and building analytics functions from the ground up. As Group Director of Digital + Analytics at Duncan Channon, Rob leads multidisciplinary teams spanning social, programmatic, search, and analytics—harnessing data to drive meaningful brand growth and measurable business outcomes.

Digital Media and Advertising Sales Leader – Skyler Beresini

Skyler is an accomplished digital media and advertising sales leader with over 15 years of experience driving revenue growth, forging strategic partnerships, and delivering data-driven marketing solutions for leading global brands. Currently serving as an Account Director at Viant Technology, Skyler partners with top-tier clients to harness Viant’s people-based DSP and advanced measurement capabilities to achieve performance, efficiency, and transparency in digital advertising.

NextNW Ugly Sweater Holiday Party
2025-12-04 18:00 - 20:00 | Migration Brewing, 3947 N Williams Ave., Portland, Oregon, 97227
Join us for NextNW’s annual holiday celebration on December 4th, 2025 from 6pm – 10pm at Migration Brewing’s N. Williams location! In partnership with our friends at AMA PDX, PRSA Oregon and AIGA Portland.

Connect with fellow industry leaders, agency professionals, and marketing innovators while enjoying craft beer, delicious food, and great conversation.

What to Expect:

Networking with Portland’s creative and marketing communityComplimentary food and drinksUgly Sweater Contest – Break out your most outrageous holiday attire (maybe even a terrible logo)Good vibes and even better company

Whether you’re looking to make new connections, catch up with familiar faces, or just unwind after a busy year, this is the place to be.

Thank you to our event sponsor Amazon!

Along with out Food and Beverage sponsor Channel Factory!

Proceeds from this event help support Make-A-Wish Foundation.

Bring your holiday spirit (and your ugliest sweater). See you there!

WEBINAR: A Legal Playbook For Creative Agencies
2026-01-06 12:00 - 13:00 | Virtual
(AKA: How to get rid of anxiety and alligators)

Ever had a challenging client? Scope creep that seemed out of control? Fortunately, with a little preparation, you can build a Playbook to stay ahead of these forces. In this webinar, you’ll learn how to identify and defuse difficult situations before they start to impact your projects.

We’ll discuss strategies to negotiate better fees on better terms to improve your profitability. We’ll also identify powerful clauses to include in your contracts and techniques for using them effectively. This webinar, led by legal expert Josh Barrett, will arm you with the tools and strategies to customize a Legal Playbook for your business.

Josh Barrett is a business lawyer at Matchstick who advises creative agencies, studios, and freelancers on how to level up their legal. Leveraging his deep understanding of the legal issues facing creative firms, Josh provides practical advice without legalese. From contract drafting and negotiation to partnership and referral relationships to mergers and acquisitions, Josh helps his clients navigate challenging situations and leverage legal to put their business ahead.

AI in Advertising & Marketing: What’s Now, What’s Next
2026-01-21 14:30 - 17:00 | Rain Growth Agency, 249 NW Park Ave, Portland, OR 97209, Portland, Oregon, 97209, United States
Join NextNW on January 21st for a high-impact panel featuring four leading AI innovators: Mike Houston, Janet Lee Johnson, Jordan Plawner, and Garett Stenson, as we explore how artificial intelligence is transforming advertising, marketing, and the business of agency services. This candid conversation will unpack what’s hype, what’s real, and what’s actionable for professionals navigating an industry in rapid evolution.

Our panelists will examine AI’s role across the creative stack, from concepting and copywriting to media planning, customer targeting, and campaign optimization. We’ll dig into how AI is reshaping digital advertising, marketing, and share practical frameworks for integrating AI into workflows, tools, staffing, and agency business models. The discussion will also address some of the toughest issues dominating trade publications and forums today, including copyright and training data, legal and ethical implications, disclosure expectations, and the growing importance of human oversight.

Attendees will walk away with:

Clear guidance on where AI delivers real value today

Best-practice approaches for creative and operational integration

Emerging risks, and how to mitigate them

Examples of successful AI-enabled campaigns

A roadmap for preparing your team and agency for the year ahead

A live Q&A will give participants the chance to tap directly into the panel’s expertise. Don’t miss this future-shaping conversation.

Panelists:

Garret Stenson – Founder of DB Clay

Garett Stenson is the founder of db clay, a creative research lab and strategic advisory studio helping brands, agencies, and startups navigate the age of intelligence. An AI-forward strategist and business transformation consultant by day, his work blends strategy, storytelling, and systems—guiding teams with the logic of strategy and the magic of creativity.

By night, Garett has teamed up with AI Portland to create MIXED*—a first-of-its-kind film showcase exploring the future of storytelling across traditional cinema and generative AI. His mission is to empower the next generation of creatives by championing responsible, human-centered adoption of AI that elevates—rather than replaces—human imagination.

A lifelong artist and entrepreneur, Garett was previously Co-Founder, Executive Creative Director, and Head of Strategy at Revery, where he helped scale the global storytelling studio while leading work for Amazon, Nike, and OLLY. Earlier roles at INDUSTRY, Evolve Collaborative, and Ziba shaped his approach to brand-led innovation.

Janet Johnson – Founder, AI Governance Group

Janet Johnson is committed to making AI work for everyone. An international speaker on AI Literacy and AI Governance, she guides organizations of all sizes in using AI responsibly, protecting employees, intellectual property, and brands. Leveraging her expertise in technology ethics, Janet also shares her knowledge as an adjunct professor at Portland State University’s Center for Executive and Professional Education, teaching AI workshops and communications courses.

With a rich background in marketing and sales leadership, Janet has steered teams in Fortune 100 companies, mid-size organizations, and growth ventures. Her diverse experience spans industries including adtech, financial services, real estate, and technology.

Janet’s focus lies at the intersection of emerging technology, ethics, and strategic risk management. She’s dedicated to fostering innovation and creativity while ensuring ethical considerations remain at the forefront of AI adoption.

Jordan Plawner — Founder, Pacific AI Advisory | Former Global Director of AI, Strategy, Intel

Jordan Plawner enables business leaders to shape AI to power their strategy and preserve what makes organizations unique. As Intel’s Global Director of AI Strategy, he built and led teams that grew a $4B AI business with Fortune 500 clients, integrating AI into products and services by aligning advanced technology with business operations, human values, and measurable outcomes.

With three decades of experience building data center and AI products, Jordan partners with executives to move past hesitation, avoid the pitfalls that derail most corporate AI efforts, and realize the full ROI of AI by aligning bold vision with actionable, people-centric change. Through Pacific AI Advisory, he equips organizations with the clarity, skills, and confidence to build decisive strategies—delivered through Signal Keynotes that inspire vision, Catalyst Workshops that build literacy, culture, and momentum, and the Pacific Pathways AI Acceleration Program, a hands-on roadmap from purpose to deployment at scale that accelerates time to market and business model innovation. Jordan believes successful transformation starts with people, not technology.

When organizations use AI to free people rather than replace them, they unlock new capacity to invent, accelerate progress, and tackle the challenges that shape the future. AI is a force to amplify creativity, deepen collaboration, and strengthen what makes people and organizations distinct. Attendees will discover actionable strategies, proven tools, and best practices to adopt AI effectively, unite teams, and realize the full potential of their people.

WEBINAR: The Systems You Need To Scale Your Agency
2026-02-03 12:00 - 13:00 | https://us06web.zoom.us/j/88056261518
The 8-Step Framework to Predictable Profit

This comprehensive system guides agency owners through essential business transformation stages, from establishing clear vision and market positioning to building scalable operations and leadership structures. The framework addresses critical challenges including client management, service delivery optimization, sales process enhancement, and team development. Designed for agency owners seeking systematic growth, it provides actionable strategies for transitioning from hands-on operations to strategic leadership while maximizing profitability and preparing for potential acquisition.

Key Takeaways:

Strategic Foundation: Establish clear vision, authoritative market positioning, and profitable service offerings to attract ideal clients while eliminating time-consuming small accounts.Revenue Optimization: Implement proven prospecting and sales systems that increase lead conversion, streamline delivery processes, and protect against scope creep for enhanced profitability.Leadership Transition: Transform from agency owner to CEO through operational excellence, strategic team building, and culture development that positions the business for scaling and acquisition.

About The Host:

Jason Swenk is the agency advisor & coach that guides marketing agencies through a proven framework for growing their agency faster.

Jason has literally written the book for growing an agency from nothing to two 8 figure agencies. He is one of the most sought out advisors to agencies in the World, by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually lead to selling his agency.

Portland: Extremely Happy, Happy Hour
2026-02-06 16:00 - 19:00 | Gilda’s Italian restaurant and Lounge, 621 SW 16th Ave. Portland, OR 97205, Portland, Oregon, 97205, United States
Extremely Happy, Happy Hour is where Portland’s marketing and creative community comes together for real join Portland’s premier networking event for marketing professionals, advertising agencies, and creative industry leaders. Extremely Happy Hour connects you with the people driving Portland’s marketing and creative community forward.

Connect With Portland’s Marketing & Advertising Community:

Meet agency leaders, creative directors, marketing managers, independent consultants, and industry experts from across the Portland metro area. Past attendees have launched partnerships, found clients, filled open positions, and built lasting professional relationships that extend beyond networking events.

Whether you’re in Beaverton, Lake Oswego, Vancouver, or downtown Portland, this is your opportunity to connect with Oregon’s top marketing and creative talent.

What’s Included:

Free food and drinks — Complimentary appetizers and beverages

Casual networking atmosphere — No pressure, just authentic connections

Diverse industry professionals — Agencies, in-house teams, freelancers, and startups

Real career opportunities — Where Portland marketing jobs and collaborations begin

Who Attends Portland Extremely Happy Hours:

Marketing directors, advertising agency owners, digital marketers, content creators, graphic designers, social media managers, brand strategists, SEO specialists, copywriters, creative directors, and anyone working in Portland’s advertising and marketing industry.

First time attending? New to Portland’s marketing scene? This event welcomes professionals at every career stage.

Why Attend This Portland Networking Event:

The best opportunities in Portland’s marketing industry come from face-to-face connections. Extremely Happy Hour brings together the people, agencies, and companies shaping Portland advertising and creative work. It’s more effective than online networking and more enjoyable than typical industry mixers.

Limited spots available for this Portland marketing event. Register today.

Seattle Exclusive CMO Panel with NextNW
2026-02-24 15:00 - 17:00 | Copacino Fujikado Agency, 1425 4th Ave, Ste 700, Seattle, Washington, 98101, United States
Join Seattle’s Marketing Elite for an Exclusive CMO Panel

NextNW presents an intimate gathering of Seattle’s most influential Chief Marketing Officers, hosted by Nerissa Sardi, Vice President at Club CMO. This February panel brings together 4 CMOs from the region’s most recognizable brands for a candid conversation about the challenges and opportunities shaping marketing leadership today. Unconfirmed panelists include senior representatives from brands like Amazon and Columbia Sportswear.

Gain unprecedented access to executive-level insights as these marketing leaders share their strategies on critical topics, including budget allocation priorities, the evolving agency partnership landscape, and the reality of AI integration in marketing operations and brand touchpoints. The discussion will dive deep into talent acquisition challenges, customer data strategy optimization, omni-channel effectiveness measurement, and vendor evaluation frameworks that drive real business results. The experienced panel may also cover strategic brand positioning in complex organizational structures and team training and development to maximize engagement, retention and outcomes.

This is more than a typical panel; it’s an opportunity to learn directly from the decision-makers who are navigating the complex marketing landscape at the Pacific Northwest’s most dynamic companies. Whether you’re an aspiring marketing leader, seasoned professional, or entrepreneur looking to understand enterprise marketing strategies, this event offers invaluable perspectives on future-proofing your marketing approach in an increasingly competitive market.

Limited seating at an exclusive Seattle venue.

Panelists:

Matt Sutton

SVP, Head of Marketing at Columbia Sportswear

Ali Daniels

CMO of the Seattle Kraken. Storyteller. Community builder. Brand creator.

Virtual Fireside Chat with Seth Godin
2026-03-03 12:00 - 13:00 | https://nextnw.org/event/virtual-fireside-chat-with-seth-godin/
Strategy, Choice & The Work That Matters

March 3, 2026 · Virtual · Limited Attendance

Clear thinking is rare.

Strategic thinking is even rarer.

This March, NextNW welcomes Seth Godin for an intimate, one-hour virtual fireside chat and live Q&A.

It’s an exclusive conversation designed for creators, marketers, and leaders who want to make better decisions in a world that’s changing faster than ever.

Seth’s newest book, This Is Strategy, reframes how we approach choices, time, and systems. This conversation is not a keynote. It’s not a lecture. It’s a chance to sit with one of the most influential voices in modern marketing and explore how strategy really works, without giving everything away.

This session will include time for audience questions, and attendance is capped to maintain focus, interaction, and clarity.

Who This Is For

This conversation is for:

Agency leaders redefining their next chapter

Creatives navigating uncertainty and burnout

Marketers responsible for making choices that matter

Builders, founders, and change-makers seeking frameworks that last

Anyone ready to see strategy differently

Event Details

Date: March 3, 2026

Time: 60 minutes

Format: Live fireside chat + audience Q&A

Location: Virtual (link provided upon registration)

Pricing:

$25 for NextNW Members

$35 for General Public

Attendance: Limited. Seats will fill quickly.

Reserve your seat early. Once capacity is reached, registration will close.

Thank you to our corporate sponsor Amazon for making events like this possible!

Extremely Happy, Happy Hour at 9IFX Agency in SE Portland
2026-03-05 17:00 - 19:00 | 9iFX, 5580 SE Center St, Portland, Oregon, 97206, United States
Join us at Portland’s premier VFX studio

Experience NextNW’s Extremely Happy Hour in the creative heart of Portland at 9iFX—a leading visual effects and motion graphics studio that’s brought wild ideas to life for brands like Nike, Fender, and Columbia Sportswear.

Network with fellow innovators in a space where visual engineering meets storytelling. Located in Portland’s vibrant creative community, 9iFX’s studio offers the perfect backdrop for connection, conversation, and inspiration.

Whether you’re in tech, creative, or just curious about where the magic happens, this is your chance to explore behind the scenes while building meaningful connections with the NextNW community.

NextNW Panel: Career-Building Hacks
2026-03-17 15:00 - 17:00 | World Trade Center Theatre, 121 SW Salmon Street Bridge level, building 2, Portland, Oregon, 97204, United States
Insider Strategies for Marketers, Creatives & Communicators

Whether you’re climbing the ladder, plotting your next pivot, or just trying to figure out what’s next, this panel brings together some of our region’s most insightful voices on career growth. From hiring to leadership to mentorship, they’ll share real stories, candid lessons, and practical hacks for navigating the ever-evolving marketing and creative world.

You’ll walk away with actionable insights on what employers really look for, how to build relationships that open doors, and how to stay relevant in a fast-changing industry, without losing your spark.

This session is for anyone who works in, around, or aspires to join the marketing and creative ecosystem, agency pros, brand marketers, freelancers, job seekers, career-switchers, and emerging leaders alike.

Moderator

Kent Lewis — Executive Director, NextNW; Founder, pdxMindShareA fixture in Portland’s marketing scene, Kent founded pdxMindShare, the long-running professional networking community, and has built and led multiple agencies. As Executive Director of NextNW, he’s passionate about connecting creative professionals with the tools and community they need to thrive.

Panelists

Christina Post — Director of Marketing & Communications, Portland OperaChristina has shaped storytelling for global brands like adidas, Google, and Nike—and now leads marketing and communications for Portland Opera. With experience spanning creative production, eCommerce, and brand leadership, she brings an insider’s take on how to grow a meaningful, lasting career in a creative field.

Trevor Graves — President & Co-Founder, Nemo DesignA creative visionary turned business leader, Trevor co-founded Nemo Design after a career behind the camera as one of action sports’ most celebrated photographers. He’s spent more than two decades helping brands and people find their authentic voice—and knows what it takes to stand out in a saturated market.

Brooks Gilley — President & Founder, 52 LimitedAs the founder of Portland’s leading creative and technology staffing agency, Brooks has connected thousands of professionals to opportunity. With a front-row seat to hiring trends and employer expectations, he offers straight talk on what makes candidates irresistible—and what holds them back.

Marc Moran — Area Director, Advertising Programs, Portland State UniversityMarc bridges academia and industry, guiding PSU’s advertising students from the classroom to the boardroom. A former agency leader and long-time creative community advocate, he brings perspective on cultivating new talent and how continuous learning fuels long-term success.

PORTLAND: Extremely Happy Hour with Happylucky Agency
2026-04-09 17:00 - 20:00 | HappyLucky Agency, 615 SE Oak St, Portland, OR 97214, Portland, Oregon, 97214, United States
Get ready for Portland’s most aptly named happy hour.

We’re taking over Happylucky Agency’s space for an evening of drinks, good food, and the kind of conversations that remind you why you got into this industry in the first place. Whether you’re an agency veteran, a rising star, or somewhere beautifully in between, pull up. This is your chance to connect with Portland’s marketing community in a space that feels more like a friend’s place than a networking event.

Oh, and did we mention Happylucky has their own pickleball court? Yeah. That’s happening too. So feel free to bring a racket and some energy if you want.

Expect: craft drinks, tasty bites, genuine connections with agency leaders and young professionals who actually get it, and (if you’re up for it) some friendly pickleball action. All skill levels welcome, no pressure required. No agendas. No awkward name tag circles. Just Portland marketers being human getting to know each other

What’s included:

Drinks & Snacks

Real conversations with agency leaders and emerging talent –

Surprise pickleball at Happylucky’s in-house court (because why not?)

The kind of networking that doesn’t feel like networking

See you there! 🍹

WEBINAR: How To Market Your Agency
2026-05-05 12:00 - 13:00 | https://us06web.zoom.us/j/81633715051
6 Tools to Unlock Opportunity

Marketing an agency is fundamentally different from marketing anything else. It’s not about running ads and driving conversions. You can’t fake expertise. And you’re often competing against agencies with bigger teams, bigger budgets and more established reputations.

For independent agencies, thinking is the key to unlocking opportunity.

This session breaks down six specific, tactical tools that successful independent agencies use to build credibility, get noticed and attract better clients.

1. News Pitches – Getting trade coverage that builds third-party credibility2. Op-Eds – Positioning thought leadership in publications prospects read3. Awards Entries – Converting client work into competitive proof points4. Panel Proposals – Securing speaking opportunities that expand your reach5. Website Optimization – Turning visitor interest into real conversations6. Messaging – Standing out when every agency sounds the same

This isn’t marketing theory. We’ll discuss what independent agencies do to market themselves effectively, how to choose which tools make sense for your agency right now and how to know if your efforts are working or just keeping you busy.

The session is built around interaction. Come ready with questions about your specific challenges—whether you’re just starting to think about agency marketing or you’ve been at it for years but feel stuck. We’ll tackle real problems and leave you with a practical plan.

Who should attend:Agency owners, partners, and marketers who want to build visibility and attract better clients.

What you’ll leave with:

A clear framework for the six core tools agencies use to showcase their thinking

Guidance on which 2-3 tools make sense for your agency based on your strengths and goals

Real examples of what works and what doesn’t

Answers to your specific questions about marketing your agency

About Our Speaker:

Doug Zanger spent 30 years figuring out how advertising works, always knowing independent agencies needed their own home. So he built Indie Agency News in 2023, now serving 300+ agencies globally with editorial content, business tools, and networking. In 2026, he’s launching inhouse.news for the in-house community.

Uncle Advertising. That’s what they call him —and the nickname stuck because it fits.

His career: 30 years as a voiceover artist (Nike, Heineken, IBM, Spotify, Google, Intel). 12 years in radio, hand-picked by Ebro Darden to produce Portland’s #1 morning show, winning the Radio Mercury Award in 2003. Six years as an editor at Adweek and The Drum covering purpose and DEI. Led brand communications at The Martin Agency. Helped launch Advertising Week’s content strategy. Co-founded and served as executive director of NextNW.

He’s a professor at Portland State University, teaching advertising, previously at Mt. Hood Community College and the University of Oregon. Teaching is where he invests in the next generation—and that energy shows up everywhere at IAN.

Women In Marketing recognized his DEI work in 2017. He once stumped Oprah with a question at a Fast Company event.

Minnesota-born, South Jersey-raised, Portland is home. Borderline insufferable about the Pacific Northwest. Arsenal and Philly sports fanatic. Building the platforms independent agencies and in-house teams always deserved.

Thank you to our corporate sponsor Amazon for making this webinar possible!

6 Tools to Unlock Opportunity

The 2026 Cascadia Creative Awards
2026-06-03 18:00 - 22:00 | Castaway PDX, 1900 NW 18th Ave., Portland, 97209
Our annual awards event is coming back! Mark your calendars and start thinking about your favorite campaigns, brand projects and more! Stay tuned for more details on entry deadlines, categories and more!

The NextNW Open Golf Tournament
2026-09-25 10:00 - 17:00 | Rose City Golf Course, 2200 NE 71st Ave., Portland, Oregon, 97213
Save the date! Details coming soon for our 2026 annual NextNW Open. It’s an amazing day of fun, friends, food, drink and oh…. a little bit of golf! All levels and experiences welcome – it’s a low-pressure scramble that brings together folks from across the NW region. Like 2025 we’ll have a rockin’ after party on the patio as well!

NextNW Webinar: Future of Marketing with Brad Berens
2026-12-01 12:00 - 13:00 | https://nextnw.org/event/nextnw-webinar-future-of-marketing/
Rapidly converging technologies are reshaping how organizations compete, communicate, and connect with audiences. In this forward-looking webinar, Dr. Brad Berens explores how AI, 5G connectivity, smart glasses, and virtual and voice interfaces are colliding to create unprecedented disruption across creative industries.

These forces aren’t distant possibilities, they’re already transforming industries, consumer behavior, and expectations. Drawing on three decades of digital change and looking ahead to the next 25 years, Brad examines how these shifts will redefine strategy, creativity, and engagement in advertising and marketing.

Attendees will gain perspective on navigating uncertainty, building resilient strategies, and positioning brands to thrive amid accelerating technological and cultural change.

Brad Berens – Marketing Strategist, Author and Speaker

Brad Berens is a respected strategist and thought leader with decades of experience at the intersection of advertising, marketing, media, and technology. As a “futuristorian,” he blends deep historical perspective with forward-looking insights to help brands and agencies navigate rapid industry change. Brad has held senior roles including Global Chief Content Officer for major industry event portfolios and Editor in Chief of influential digital media platforms, shaping content and conversations for marketers worldwide. He has also led digital transformation efforts at major companies and advises businesses through his consulting practice. Brad serves as a Senior Research Fellow and Strategic Advisor at the USC Annenberg Center for the Digital Future and continues to present globally on evolving media, audience behavior, and marketing innovation.
