NextNW

Partner Event: How to Develop a More Effective Outbound LinkedIn Sales Strategy
2023-11-14 12:00 - 13:00 (America/Los_Angeles) | Washington
Developing an effective outbound sales program on LinkedIn is challenging. pdxMindShare founder, Kent Lewis worked with a biz dev coach to develop a solid strategy. This led to closing the largest client in his agency’s history.

Learn from Kent in this webinar about how to:

Understand the power of using LinkedIn to drive qualified sales leads

Apply proven best practices to generate MQLs and SQLs via LinkedIn

Learn about automation tools that can help improve your outreach efficacy

Partner Event: pdxMindShare Happy Hour
2023-11-15 17:00 - 19:00 | Washington
Our partners at pdxMindShare reserved the back room at Paddy’s Bar & Grill to network, connect and grow personally and professionally. The format hasn’t changed since the first gathering in 2000.

Bring your business cards and a few dollars to buy a drink or two. Be prepared to share your story and ask or offer help to other area professionals.

Member Check-In: Portland Garment Factory
2023-11-17 10:00 - 10:30 | Washington
To keep telling the Pacific Northwest industry story, we check in with ThinkNW members to learn more about their work and what’s on the horizon.

On Friday, November 17th at 10 a.m. Pacific, we check in with ThinkNW members Portland Garment Factory on LinkedIn Live. They’re got so much great stuff cooking, and founder Britt Howard updates us on what’s up for the end of the year and 2024.

Member Check-In is about raising visibility, an essential benefit of ThinkNW membership. Schedule your member check-in here.

Member Check-In: Food Court Creative
2023-12-15 11:30 - 12:30 | Washington
To keep telling the Pacific Northwest industry story, we check in with ThinkNW members to learn more about their work and what’s on the horizon.

On Friday, December 15th, at 11:30 a.m. Pacific, we check in with ThinkNW members Food Court Creative from Seattle on LinkedIn Live. Founder Aaron Feiger drops some serious knowledge and shares the agency’s creative (and tasty) chops.

Member Check-In is about raising visibility, an essential benefit of ThinkNW membership. Schedule your member check-in here.

ThinkNW January 2024 Logo Remix Reveal
2024-01-04 09:00 - 09:30 | Washington
One of ThinkNW’s favorites, our logo remix, kicks off 2024 with Olivia Stephens, illustrator and graphic novelist from Seattle. Join us on LinkedIn Live to learn more about the inspiration and approach to this month’s remix.

And check out how Pacific Northwest artists interpreted our logo in 2023.

ThinkNW Member Check-in: Broadhead
2024-01-12 10:00 - 11:00 | Washington
To keep telling the Pacific Northwest industry story, we check in with ThinkNW members to learn more about their work and what’s on the horizon.

On Friday, January 12th at 10:00 a.m. Pacific, we check in with ThinkNW members Broadhead. With a rich history in Portland, we learn more about the agency’s 2023 and its optimism for 2024.

Member Check-In is about raising visibility, an essential benefit of ThinkNW membership. Schedule your member check-in with us here.

Marketing All-Stars Honoree Celebration: Jaime Ekman, Stoltz Marketing Group
2024-01-18 14:00 - 14:30 | Washington
Each year, we proudly celebrate the achievements of the Pacific Northwest’s marketing greatness. We’ll share insights from our 2023 ThinkNW Marketing All-Stars class from now through April.

The ThinkNW Marketing All-Stars presents a rare opportunity to delve into the minds of some of the world’s top leaders and talent shaping our industry and region.

On Thursday, January 18th, we celebrate Jaime Ekman, President and CEO of Stoltz Marketing Group, our Agency Leader of the Year honoree. Join us as we learn more about Jaime’s leadership, the agency and Boise’s dynamic creative and advertising community.

January 2024 Extremely Happy Hour in Portland: Adult Recess
2024-01-25 18:00 - 20:00 | Portland Garment Factory, 311 SE 97th Ave, Portland, Oregon, 97216, United States
Let’s kick off 2024 with a bang. Portland Garment Factory hosts our first Extremely Happy Hour of the Year with a fun theme: Adult Recess.

We’re talking food, drinks and going back to our roots as kids for an evening of community, connection and a ton of fun.

Save the date, get your tickets, and we’ll have more details soon.

Logo Remix Reveal: February 2024
2024-02-02 10:00 - 10:30 | Washington
Every month we collaborate with creative talent in the PNW to participate in our Logo Remix.

We’re counting down the days till our next Logo Remix Reveal with Ren Strapp, comic artist and designer.

Join us on our LinkedIn Live Interview with Ren for some creative inspiration and to kick off the beginning of February.

Take a look at January’s logo remix from Olivia Stephens.

Revamp Your Career Search: Resume & LinkedIn Review
2024-02-15 10:00 - 11:00 | Washington
In our first 2024 Talent Talks, we dig into current market trends and how to revamp your search. 52 Limited talent managers Colleen Finn and Crystal Pak share expert insights on how to raise your visibility and stand out in a crowded field.Join us as Colleen and Crystal focus on updated resume tips and best practices to adopt on LinkedIn.Resume advice includes:✅ Getting past the average of 8 seconds recruiters spend looking at a resume✅ Understanding the purpose of your resume✅ Tailoring your resume to fit the job description.✅ Utilizing ChatGPT✅ Formatting guidelines, quantifiable achievements and skills using action verbsLinkedIn insight includes:✅ Completing all sections of your LinkedIn profile✅ Using a professional profile picture✅ Crafting a concise and engaging summary✅ Optimizing your Experience section✅ Keywords, keywords keywords✅ Leveraging Job Search and Open to Work preferences✅ Networking strategies✅ Including languages, licenses and certifications✅ How to stay active on LinkedIn

The Human Touch in A.I. Creativity: Seattle Extremely Happy Hour @ Indigo Slate
2024-02-15 17:00 - 19:00 | Indigo Slate, 316 2nd Ave. S, Seattle, Washington, 98104, United States
We keep 2024 cooking with our first Seattle event of the year. ThinkNW members Indigo Slate hosts our first Extremely Happy Hour in the city at their incredible space near Pioneer Square.

Indigo Slate’s Michael Bartley kicks off the evening with a fireside chat about creating real human touch in A.I. marketing and creativity. He’ll show several examples and how anyone can harness the power of A.I. while keeping it relevant and human.

Later in the evening, everyone is welcome to try their hand at trivia to win a special prize from our event sponsor, Viant.

We’ll have food, drinks and an evening of community, connection and a ton of fun.

Save the date, get your tickets, and we’ll have more details soon.

Partner Event: SEMpdx Kick Off
2024-03-07 17:00 - 20:00 | Spirit of 77, 500 NE Martin Luther King Jr Blvd, Portland, Oregon, 97232, United States
Our friends at SEMpdx invite you to an evening of fun and networking at Spirit of 77. This is a community event that includes AMApdx, AIGA Portland and PRSA. Enjoy food, drinks and good conversation.

Learn more here.

ThinkNW Extremely Happy Hour: Boise
2024-03-13 16:00 - 18:00 | The Lively, 505 West Bannock Street, Boise, Idaho, 83702, United States
It’s our first Extremely Happy Hour in Boise! Meet ThinkNW executive director Doug Zanger and members, learn more about our mission and plans for 2024 and beyond. We’ll have food, drinks and a little trivia battle for a special prize or two. It’s a chill hang for a hump day at The Lively in downtown Boise.

Thank you to Infillion for supporting this happy hour and ThinkNW programming.

Cascadia Creative Awards Information Session
2024-04-12 10:00 - 11:00 | Washington
We’re close to the final stretch of the Cascadia Creative Awards entry window. Whether you’re getting your entries ready or in progress already, we’ll go over our categories and other helpful tips to get your work submitted.This is a Google Meet session, and we encourage you to come with us with your questions.

Portland Extremely Happy Hour X Trivia!
2024-04-25 17:00 - 19:00 | Leikam Brewing, 5812 East Burnside, Portland, Oregon, 97215, United States
It’s time for another ThinkNW Extremely Happy Hour in Portland! Join us at Leikam Brewing on East Burnside in Portland for an evening of great beer, delicious food, fun and networking. Make some new connections and learn more about ThinkNW and our mission.

Plus, we’ll have interactive trivia, where you can win the exclusive Super Thinker coffee roast and other prizes.

Members: $15

Not-Yet-Members: $25

Thank you to our sponsor, Amazon XCM, for supporting this happy hour and ThinkNW.

Seattle Extremely Happy Hour + Creativity Celebration
2024-05-22 17:00 - 19:00 | Kolors Studios, 315 1st Avenue S, Seattle, Washington, 98104, United States
The Seattle creative scene is vibrant. And there is no better place to see it in action than Kolors Studios in Pioneer Square. We’re thrilled that Armando Garzón and Pedro Gómez invited us to their home to celebrate Kolors’ vision, membership and massive contributions to Seattle’s creative entrepreneurs.

Join us on Wednesday, May 22nd, starting a 5 p.m., for another legendary Extremely Happy Hour, where Kolors and ThinkNW come together to celebrate Pacific Northwest creativity. Meet new people and network. Share creative stories and positive vibes.

As always, we’ll have a round or two of trivia for prizes, including the exclusive Super Thinker Roast coffee (which you can only win at our events). We’ll also have drinks, food and the ever-growing ThinkNW R&B playlist running all night long.

Thank you to our sponsor, Amazon XCM, for supporting this event and the ThinkNW mission

ThinkNW in Vancouver BC @ DesignThinkers 2024
2024-05-28 08:00 - 2024-05-29 17:00 | Vancouver Playhouse, 600 Hamilton Street, Vancouver, British Columbia, V6B 2P1, Canada
We’re heading to Vancouver BC to meet some of the industry’s top design and creative minds at DesignThinkers 2024. As proud sponsors, you can meet us at our booth each day to learn about ThinkNW and our mission. We’ll have a few giveaways, including one individual ThinkNW membership each day we’re at Vancouver Playhouse.

If you’re in town that week, here’s where you can go to register for this amazing event.

Talent Talks: Getting the Interview Prep Edge
2024-05-30 10:00 - 11:00 | Washington
You’ve secured the interview. Now it’s tie to prep to knock their socks off. But are you fully prepared?

Join us for another ThinkNW Talent Talks as we catch up with Colleen Finn and John Szafranski of 52 Limited. They’ll share insights and strategies to get the most out of your interview prep.

Whether you’re new to the interview game or could use a little refresher, this live, dynamic conversation could help you unlock a whole bag of awesome.

Thank you to Amazon XCM for their support of ThinkNW programming and our mission.

The First Annual Cascadia Creative Awards Gala
2024-06-06 18:00 - 21:00 | The Jupiter Hotel, 900 E Burnside St, Portland, Oregon, 97214, United States
It’s time to celebrate as we build a bold, creative tradition. The first-ever Cascadia Creative Awards Gala is on Thursday, June 6th at The Jupiter Hotel in Portland, Oregon.

Join us for an evening of great creativity, music, food (from Flower Catering), drinks and fun.

We’ll have raffles, trivia, and other fun stuff leading up to the announcement of our first-ever CCA winners! We’ll also announce which market takes home the coveted Cascadia Creative Awards Cup!

Tickets start at $49 for ThinkNW members and $69 for not-yet-ThinkNW members!

If you’d like to get tickets for your whole team, send us an email. 10-packs of tickets are $390 for members and $590 for not-yet-members. There are further discounts for more than 10 tickets for your company.

Portland Extremely Happy Hour with broadhead
2024-07-10 17:00 - 19:00 | broadhead. HQ, 423 NW 13th Ave, Portland, Oregon, 97209, United States
Join ThinkNW and broadhead at the broadhead HQ in the Pearl to bring the Portland marketing and creative community together for a night of discussion, trivia, networking, and delicious food.

Jaime Komitor, EVP and Managing Director of broadhead, Doug Zanger, President and Executive Director of ThinkNW, and other guest speakers will examine what Oregon needs, what Portland needs, and how the advertising community can lend a hand. They’ll discuss perceptions Portland creatives face, common business problems, the connection between marketers and business at-large in Portland, and more.

Following our fireside chat, we’ll host a game of trivia with prizes, including our exclusive Super Thinker Roast coffee. Additionally, folks are encouraged to network, share creative dreams or client horror stories, and have some fun! We look forward to seeing you there.

Thank you to our sponsor, Amazon XCM, for supporting this event and the ThinkNW mission.

2024 Party on the Patio at Migration Brewing
2024-08-15 17:00 - 20:00 | Migration Brewing, 3947 N. Williams Avenue, Portland, Oregon, 97227, United States
Join us Thursday, August 15, 2024 for the 13th annual SEMpdx Party, with AMA PDX, PRSA & ThinkNW

Details:

Join us for some old-school networking at Migration Brewing’s patio. Enjoy good food, drinks, and conversations. Don’t miss the best networking event of the summer!

Refreshments:

Two drink tickets per person – craft beer, wine & NA beverages.

Appetizers:

An assortment of light appetizers will be available.

Games:

Join your fellow attendees in some games, including giant Jenga, giant Connect 4, and Cornhole.

Tickets to Attend:

ThinkNW members are $10 (use ThinkNWPatio at checkout)

Non Members are $20

Link to tickets here!

Be on top of the latest developments going on at the most innovative marketing associations in the Pacific Northwest!

Charity of Choice:

Learn more about this year’s Charity of Choice, Taking OwnershipPDX.Donate here

Raffle Prizes Available. 100% of raffle tickets benefit Taking Ownership PDX:

2024 SEMpdx memberships

2024 Engage tickets

Migration Brewing gift card

Local merchant gift cards

Engage themed basket

More soon!

Women’s Sports Are Big (and Never Looking Back)
2024-08-27 17:00 - 19:00 | The Sports Bra, 2512 NE Broadway, Portland, Oregon, 97232, United States
There’s no doubting it: women’s sports are hotter than ever. Professional leagues are getting more funding. Athletes are seeing bigger (but not big enough) paydays. And brands are (finally) paying attention to the consistent staying power of women’s sports.

Yet, this turning point demands care and attention. In this panel, we discuss the rise and higher profile of female athletes and women’s sports leagues—and how marketing plays a pivotal role in its continued growth. From broadcast rights to sponsorships and everywhere in-between, we’ll unlock a playbook on how brands can create even great impact and keep fans coming back for more.

Adweek‘s Jason Notte moderates the conversation with an inspiring panel of accomplished sports marketing professionals who have worked in the field for decades.

Panelists:

Missy Capone, Founder/Owner, Capone Cousins LLC

Karina LeBlanc, General Manager and President of Operations, Thorns FC

Josh Lyons, Market President, Oregon and SW Washington, KeyBank

Join us for delicious food and drinks from The Sports Bra and an evening sure to inspire great ideas for marketers and their teams.

This session is a collaboration between Club CMO and ThinkNW and is generously presented by Amazon XCM.

Please note that there is limited capacity for this event.

ThinkNW Open at Colwood National in Portland
2024-09-27 08:00 - 19:00 | Colwood Golf Center, 7313 NE Columbia Blvd., Portland, Oregon, 97218, United States
In its fourth year, the ThinkNW Open, presented by Infillion, is the largest golf tournament held for the advertising, marketing, and media communities in the Pacific Northwest.

We say golf tournament, but let’s be honest—it’s a great party and networking event that just so happened to be on a golf course—and this year, we’re back at Colwood National!

We promise you a great day with a very chill, laid-back vibe. You can come to hang out during the day or at our happy hour after everyone completes their rounds. Just pick up a Hang Pass.

This is an inclusive event for anyone in our industry who wants to get out, have fun and support our community programs.

If you’re coming from out of town, let us know—we’re happy to help you plan a fun weekend in the area.

Thank you to all of our sponsors!

Seattle Extremely Happy Hour on South Lake Union
2024-10-30 18:00 - 21:00 | Flatstick Pub South Lake Union, 609 Westlake Ave N, Seattle, Washington, 98109, United States
We’re still feeling the glow of the ThinkNW Open—and keeping the party going with our legendary Extremely Happy Hour at Flatstick Pub on October 30th!

Join us for networking, trivia to win the Super Thinker Roast coffee and a 50/50, where you could walk away with some cold, hard cash.

There’s food, drinks and a round of Flatstick mini golf as part of the evening. And we always love hearing when people make new connections!

End of Year ThinkNW Party in Portland
2024-12-04 18:00 - 20:00 | Particle Studios, 2029 SE 9th St., Portland, Oregon, 97214, United States
Join ThinkNW on December 4th to celebrate all that 2024 brought to us as creatives and advertising professionals! We’ll shout out everyone’s wins, brush off the setbacks, and drink to what 2025 may bring.

Best of all, ThinkNW members in attendance will get five minutes each to show off their best work of the year and share agency and culture accomplishments! There will be food and drinks, as well as an amazing space provided by Particle Studios. Plus, we’ll have interactive trivia, where you can win the exclusive Super Thinker coffee roast. We couldn’t be more excited to get everyone together and finish the year strong! Grab tickets below.

** If you live closer to Seattle or Boise than Portland, you’re in luck! We’re throwing parties in those cities too. Find tickets to our Seattle event here, and find tickets to our Boise event here.

Upcoming ThinkNW Events

Jan

6

Virtual Event

12:00 pm – 1:00 pm

WEBINAR: A Legal Playbook For Creative Agencies

Jan

21

2:30 pm – 5:00 pm

AI in Advertising & Marketing: What’s Now, What’s Next

Portland

Feb

3

Virtual Event

12:00 pm – 1:00 pm

WEBINAR: The Systems You Need To Scale Your Agency

Feb

6

4:00 pm – 7:00 pm

Portland: Extremely Happy, Happy Hour

Portland

Mar

3

Virtual Event

12:00 pm – 1:00 pm

Virtual Fireside Chat with Seth Godin

View Calendar

End of Year ThinkNW Party in Seattle
2024-12-11 17:30 - 19:30 | Copacino Fujikado, 1425 4th Ave. Suite 700, Seattle, Washington, 98101, United States
Join ThinkNW on December 11th to celebrate all that 2024 brought to us as creatives and advertising professionals! We’ll shout out everyone’s wins, brush off the setbacks, and drink to what 2025 may bring.

Best of all, ThinkNW members in attendance will get five minutes each to show off their best work of the year and share agency and culture accomplishments! There will be food and drinks, as well as a beautiful space provided by ThinkNW member Copacino Fujikado. Plus, we’ll have interactive trivia, where you can win the exclusive Super Thinker coffee roast. We couldn’t be more excited to get everyone together and finish the year strong! Grab tickets below.

** If you live closer to Portland or Boise than Seattle, you’re in luck! We’re throwing parties in those cities too. Find tickets to our Portland event here.

Upcoming ThinkNW Events

Jan

6

Virtual Event

12:00 pm – 1:00 pm

WEBINAR: A Legal Playbook For Creative Agencies

Jan

21

2:30 pm – 5:00 pm

AI in Advertising & Marketing: What’s Now, What’s Next

Portland

Feb

3

Virtual Event

12:00 pm – 1:00 pm

WEBINAR: The Systems You Need To Scale Your Agency

Feb

6

4:00 pm – 7:00 pm

Portland: Extremely Happy, Happy Hour

Portland

Mar

3

Virtual Event

12:00 pm – 1:00 pm

Virtual Fireside Chat with Seth Godin

View Calendar

End of Year ThinkNW Party in Boise
2024-12-18 17:00 - 19:00 | Stoltz Marketing Group HQ, 101 S 16th St., Boise, Idaho, 83702, United States
Join ThinkNW on December 18th to celebrate all that 2024 brought to us as creatives and advertising professionals! We’ll shout out everyone’s wins, brush off the setbacks, and drink to what 2025 may bring.

Best of all, ThinkNW members in attendance will get five minutes each to show off their best work of the year and share agency and culture accomplishments! There will be food and drinks, as well as an gorgeous space provided by ThinkNW member Stoltz Marketing Group. Plus, we’ll have interactive trivia, where you can win the exclusive Super Thinker coffee roast. We couldn’t be more excited to get everyone together and finish the year strong! Grab tickets below.

** If you live closer to Seattle or Portland than Boise, you’re in luck! We’re throwing parties in those cities too. Find tickets to our Seattle event here and to our Portland event here.

Upcoming Events

Jan

6

Virtual Event

12:00 pm – 1:00 pm

WEBINAR: A Legal Playbook For Creative Agencies

Jan

21

2:30 pm – 5:00 pm

AI in Advertising & Marketing: What’s Now, What’s Next

Feb

3

Virtual Event

12:00 pm – 1:00 pm

WEBINAR: The Systems You Need To Scale Your Agency

Feb

6

4:00 pm – 7:00 pm

Portland: Extremely Happy, Happy Hour

Mar

3

Virtual Event

12:00 pm – 1:00 pm

Virtual Fireside Chat with Seth Godin

View Calendar

Digital One: Open Studio + Creative Meetup
2025-02-07 16:00 - 20:00 | Digital One, 2112 SW 1st Avenue, Portland, Oregon, 97201, United States
Great things happened in 1992: MTV released the first Real World, Crystal Pepsi was introduced and Digital One started crafting sound in Portland. While the past 33 years have brought countless changes, one thing has remained the same: our devotion to Portland’s vibrant film and creative scene. Where else can you mix sound, creativity, and a little beer-fueled nostalgia? Connect with new and old friends, get inspired by new tech, and crowd surf to one of Portland’s most iconic bands!

🔥 Meet our Emmy-winning sound supervisor and his beard.🔥 See the latest AI tools that help filmmakers with sound design, salvaging poor recordings, and searching for great music.🔥 Check out our dedicated podcast stage.🔥 Play with our portable foley pits.🔥 Join a live loop group session hosted by Rebeloop.🔥 Immerse yourself in Dolby ATMOS demos.And so much more…

Friday, February 7th

Open studio, 4pm

Creative meetup with food and drinks, 5:30pm

Special surprise guests, 7pm

Webinar: Zero Click Marketing with Rand Fishkin
2025-02-25 12:00 - 13:00 | https://nextnw.org/event/webinar-zero-click-marketing-w-rand-fishkin/
Event ZOOM LINK – Passcode is: NextNW!

Please log on and turn your microphones to mute. Thank you!

Please join us on Tuesday, February 25, for SEMpdx’s quarterly webinar as we welcome digital marketing expert Rand Fishkin, who will be providing insights and opinions into Zero Click marketing!

Webinar Details:

Join NextNW and world renowned digital marketing expert Rand Fishkin on February 25th for an insightful webinar into Zero Click marketing!

Google, Facebook, Instagram, Reddit, YouTube, Threads, Pinterest — every major platform that sends traffic has reached the consensus that they should instead hoard visits for themselves, and limit the percent of users who click external links. For marketers, that’s been a backbreaking reality as clients, bosses, and teams still think marketing’s job is to “bring in the traffic.” We need to evolve past traffic as the KPI. We need to change the beliefs our teams, execs, and clients hold. We need Zero-Click Marketing.

Check out a preview of the webinar HERE

Key takeaways:

What’s driving the need for Zero Click Marketing and how to get your team/clients on board

Where and how you can invest to get ROI using skills you’ve already got

How to build KPIs that measure the impact you’re making, not just website visits

Speaker Info

Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software, and indie game developer Snackbar Studio. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. Rand was previously the cofounder of Moz, and Inbound.org, and a co-author on The Art of SEO. He’s keynoted over 100 events around the world on marketing, technology, and startup topics.

Thank you to our sponsors Dataspeaks & Amazon XCM for their support of NextNW programs

Date and Time

Monday, February 25, 202412:00 pm to 1:00 pm

Location

Zoom Livestream

Event Cost

Members: FREE

Non-members: $10

Note: There were some issues with this event migrating from SEMpdx so if you purchased a ticket prior you have been refunded and will need to re-register by selecting tickets below.

Sponsors

Thank you to our 2025 Event Sponsor for making our Educational Event Series possible!

The Truth About Magnetic Brands
2025-03-20 15:00 - 17:30 | Kiln, 1120 SE Madison Street, Portland, Oregon, 97214, United States
Event Description:

Join us for an engaging keynote with creative director turned business strategist and coach, Olivier Egli. This in-person presentation will include light appetizers and drinks and is hosted at Kiln Portland.

Many people overlook a crucial element behind some of the most magnetic brands like Rolex, Red Bull, Aston Martin, Spanx, Virgin, and Canva. They aren’t popular because of clever marketing, but because their marketing is deeply inspired by a deep conviction that guides every decision they make. Each of us holds this inside—an innate truth akin to a personal melody. Successful brands aren’t the ones that simply sell the most but the ones that spread their unique “music” relentlessly as an unchangeable and magnetizing mission. Their music strikes a chord in their customers and becomes too irresistible to pass up, and so they buy from them and even become loyal advocates. This workshop will explore through first-hand experience and lived personal examples how such businesses find, nurture, and convey their music, how they use it to inspire their communication, how it impacts their entire ecosystem and what happens when they fail.Join branding expert Olivier Egli for a transformative session on building a magnetic brand.

Key takeaways:

What is the fundamental inner music of a powerful brand?

Where is this inner music to be found and how is it turned into a magnetic mission?

What does it take to keep playing your unique music in ever-changing and volatile markets

What is the consequence of ‘being guided by your music’ for an organization?

About Olivier Egli:

Olivier Egli, originally from Zurich, Switzerland, now calls Portland home. With over 20 years of experience in branding, advertising and storytelling as creative director, director, executive producer and business developer, he’s created with global brands like the LVMH group (TAG Heuer), Mercedes AMG, BMW, Richemont Luxury Goods (IWC, Baume & Mercier, Roger Dubuis, Vacheron Constantin), The Swatch Group (Omega, Certina, Tissot), The Swiss Tourism Board, Davidoff Cigars, KPMG, UBS Investment Banking and Fiat Chrysler Automobiles (Jeep). During his time as creative director and specialist responsible for innovation-centric storytelling he collaborated with Formula 1/Formula E, ETH (Public Research University of Zurich) and the ESA Space Agency and helped develop the brand’s involvement in early-stage incubator programs. His agency work involves Saatchi & Saatchi, Leo Burnett, Publicis, TBWA, Serviceplan as well as most Swiss advertising, PR and communication agencies. He began his career as a showrunner and producer for the Swiss National TV network before moving to Canada to study filmmaking with a focus on screenwriting and directing and visual concept development. He taught at the renowned Swiss business colleges HWZ and ZHAW the application of advanced storytelling in branding, advertising and internal communication.

Thank you to our presenting sponsors for making this event possible:

And our supporting sponsors:
