Engage 2020 Mini-Interview: Meaghan Haire Gaffney

Meaghan will be speaking on Paid Social at Engage 2020 which will be taking place March 12th and 13th at the Sentinel Hotel in Portland, Oregon. For more information or to purchase tickets, please click here.

1) Please give us your background and let us know what you do for a living.
I am a Partner Manager at Pinterest, based at our headquarters in San Francisco. I work with mid-market partners across a variety of verticals. Prior to Pinterest I worked in partnerships at Twitter, Microsoft, and Foursquare.

2) Are Pinterest ads more about company branding or are they also generating sales / leads for your customers?
Pinterest ads help advertisers achieve both branding and sales goals. We work with brands across many different objectives such as brand awareness, offline sales, online sales, lead generation, and more. Pinterest ads work for driving lift in brand awareness as well as driving sales lift. We find Pinterest works best when brands take a full-funnel approach to the platform and run across awareness, consideration, and sales tactics.

3) What are some necessary criteria for creating effective Pinterest Campaigns?
When setting up effective Pinterest campaigns it is important to remember the Pinner mindset that brings them to the platform. Pinners come to be inspired and to plan for moments in their lives. When brands can meet Pinners in this mindset, when they’re open to inspiration, ads enhance the Pinterest experience and inspire discovery and action. The more creative can be customized for the visual and positive nature of the platform, the better!